Buzz™ Digital OR, a system that integrates intraoperative imaging
Dubai, 29 January 2013 - For the second year in a row, Brainlab, the German provider of software-driven medical technology that supports targeted, less-invasive treatment, chose Dubai's Arab Health to reveal its new system in the Middle East. Buzz™ Digital OR was launched today in presence of Stefan Vilsmeier, President and CEO of Brainlab. The ceremony took place at the Brainlab booth in the Dubai International Convention & Exhibition Centre and was followed by a press conference.
Buzz Digital OR is a centralized information hub with a full HD 42" display featuring a multi-touch control interface. This computer- and IP-based system allows for the effective handling of information relevant in the OR. The control interface streamlines and enables intuitive management of medical images and other patient information. With the flexibility to manage video images from endoscope, microscope, etc., communication with other medical equipment, and documentation of patient treatment, Buzz simplifies effective management of increasingly complex operating room data requirements.
"Buzz Digital OR is a highly advanced surgical device, tailored to meet the specific needs of the surgical environment," said Stefan Vilsmeier, "We understand and embrace the trend of fusing medical equipment and IT systems inside healthcare facilities, as this allows for intelligent, scalable, and flexible OR integration solutions; we expect that hospitals and surgeons are going to reap benefits by installing Buzz systems, and will offer new possibilities in data flow and patient care."
Buzz Digital OR effectively manages advanced OR workflow--facilitating planning, navigation and intraoperative imaging connectivity. The newly designed control concept for Buzz also enables intuitive management of data sources and displays with drag and drop functionality. Fast and easy access to medical image data is provided through the integrated interactive DICOM viewer. Procedures can be conveniently documented with screenshots or dual channel recording.
A system that can run data across the hospital IT network, Buzz Digital OR has already attracted attention in the Gulf region, with King Fahd Hospital Jeddah to be the first in the Middle East to purchase it, along with Brainlab latest technologies, and thus taking steps towards creating state-of-the-art, integrated operating suites with Brainlab solutions.
It is worth to note that Brainlab technologies have been already implemented in the Arabian Gulf in a number of medical institutions and hospitals bringing them as regional pioneers joining a worldwide group of leading medical centres that have treated several thousand patients around the world. Therefore, patients based in the Middle East have now access to advanced medical treatments without the need to travel abroad.
To learn more about Buzz Digital OR, visit STAND: S1E50, Sheikh Saeed Hall at Arab Health or visit www.brainlabbuzz.com
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About Brainlab:
Brainlab develops, manufactures and markets software-driven medical technology that supports targeted, less-invasive treatment. Core products are image-guided systems and software that provide real-time information used for surgical navigation and radiosurgical planning and delivery.
Brainlab technology drives collaboration between hospitals and clinicians from a wide variety of subspecialties--from neurosurgery and oncology to orthopedics, ENT, CMF and spine & trauma. This integration delivers better access to improved and more efficient treatment.
Founded in 1989, the privately held Brainlab group has more than 5,000 systems installed in over 80 countries. Based in Munich, Germany, Brainlab employs 1,070 people in 17 offices worldwide.
To learn more about Brainlab, visit www.brainlab.com. Issued on behalf of the Brainlab AG by bridge: media FZ-LLC, Dubai Media City. For further information, please contact Hunadah Al Hariri at:
Tel: (+9714) 375 43 35
Fax: (+9714) 375 45 00
Email: hh@bridge-media.com
Web: http://www.bridge-media.com
™ trademark of Brainlab AG in Europe, the US and Japan
© Press Release 2013



















