Europe's number one opens its first ever showroom in Abu Dhabi designed as per its international standards

Abu Dhabi, UAE, December 12, 2012: Europe's number one home appliances brand, Bosch, opened today its first ever dedicated showroom in Abu Dhabi. However, the celebration is double fold: while inaugurating its first showroom keeping in-line with the International Standards, the leading German brand also announced its commitment to the local community and unveiled its 'Care Initiative' in association with Make-A-Wish Foundation® United Arab Emirates (MAWF), which is led by President, Honorary Chairman and Lifetime Patron HH Sheikha Sheikha Bint Saif Bin Mohammad Al Nahyan and is dedicated to assisting children with life-threatening medical conditions and their families through the fulfillment of special wishes.

Bosch's 'Care Initiative' is based on the global giants' commitment to add quality to the life of consumers and the local communities it works in. The collection of products under the 'Care Initiative' focuses on more hygiene, more security and more freshness for families with children. So collaborating with Make-A-Wish Foundation® United Arab Emirates renders a special touch to the entire cause.

In this occasion, Mark Saunders, regional chief executive officer, Bosch and Siemens Home Appliances FZE, said, "This is a very significant phase for the brand Bosch in the UAE and the region. We are proud of our one of a kind showroom in Abu Dhabi showcasing the advanced range of Bosch home appliances and equally charged about providing utmost consumer satisfaction to all. Moreover, our 'Care Initiative' is a very special campaign and it is close to our heart as it focuses on the wellbeing of children and families in the country."

Bosch aims to support this cause by making a financial contribution of AED 50 from every sale of its 'Care' collection in the UAE. In addition, with every major home appliance sold from the defined 'Care' range, Bosch will also donate a teddy bear to the children's foundation. The campaign and partnership with MAWF will last till end of Dubai Shopping Festival 2013 (February 3rd, 2013).

Make-A-Wish Foundation® United Arab Emirates is a non-profit organisation founded in the United States and grants wishes to children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. The foundation has 38 active offices worldwide and all wishes granted by Make-A-Wish Foundation® United Arab Emirates are for the children of the UAE - nationals and expatriates alike.

Hani Al-Zubaidi, CEO, Make-A-Wish Foundation® United Arab Emirates, said, "It is wonderful for MAWF to be part of such a noble cause initiated by a leading home appliances brand like Bosch.  The support we receive from our community is invaluable in helping us to grant wishes to children with life-threatening medical conditions in the UAE, and we are very happy to have been selected as the charity benefactor for this initiative."

Georg Kazantzidis, director of marketing and business development, Bosch and Siemens Home Appliances FZE, commented by saying, "This way, we reaffirm our motto of contributing to the greater good. And we are more than happy to collaborate with a distinguished partner such as Make-A-Wish Foundation® United Arab Emirates."

Bosch's 'Care' collection of products within different categories resonates with features aiming to bring more hygiene, more health, more security and more freshness. For instance, among its washing machines it has the 'i-DOS' range that nullifies the risk of harmful residues, 'Allergy Plus' ensuring consumers an allergy free experience while donning their clothes. The 'Automatic Anti-Stain' programs, besides being energy efficient, ensure that consumers' favorite dresses remain brand new forever. With respect to cooking, consumers enjoy advanced safety measures that reduce the risk of accidents and ensure no burning of fingers while using the Bosch Home Appliances 'Care' range of products. On the other hand, Dishwashers ensure highest levels in hygiene and energy efficiency while the Bosch refrigerators have features like 'HydroFresh' that ensures consumers relish fresh fruits and vegetables day after day.

All of these and many other new products can be found in the new showroom nestling in the heart of Abu Dhabi at Al Ittihad Square, Khalifa street, right behind the Abu Dhabi Chamber of Commerce and Industry.

The new showroom is characterised by its modern setting and is the first in the UAE designed as per the Bosch Home Appliances brand international standards. The showroom also has a dedicated facility enabling its guests to test the products of their interest in a live testing area. This facility, in turn, gives consumers more confidence in the products adding to their value.

With Bosch's qualified staff and the impeccable customer service, the visit to the Abu Dhabi showroom is guaranteed to be a supremely satisfying experience for each and every one of its consumers.

About Make A Wish Foundation
The Make-A-Wish Foundation® United Arab Emirates is an international non-profit organisation with 38 active offices dedicated to fulfilling the wishes of children with life-threatening medical conditions. All wishes granted by Make-A-Wish Foundation® United Arab Emirates are for the children of the UAE - nationals and expatriates alike.

The Foundation is led by chairwoman HH Sheikha Sheikha Bint Saif Bin Mohammad Al Nahyan and is dedicated to assisting these children and their families by providing an avenue of hope, strength and joy through the fulfillment of special wishes.

About Bosch Home Appliances
Innovation, reliability, longevity and high quality are the traditional values of Bosch Home appliances on which base modernity and dynamism are interpreted.

Its range of products includes Freestanding and Built-in products (equipped kitchens) within different segments including washing products (washing machines and dishwashers), cooling products (refrigerators and freezers), cooking products (ovens, hobs and hoods) and consumer products (breakfast sets, food processors, vacuum cleaners and irons).

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© Press Release 2012