German multinational outlines four-way strategy in 2014 to meet double-digit growth for third consecutive year
Dubai, UAE: The Automotive Aftermarket division of Robert Bosch Middle East has announced a 15 per cent growth target across the region for 2014, built on a four-way strategy that will ensure another successful year for the German multinational.
The world-leading automotive aftermarket supplier has highlighted the Middle East and North East African region as the fastest growing market in the world for automotive products and services, and is rapidly expanding its scope of operations to meet the demand.
Andreas Bodemer, Vice President for Bosch Automotive Aftermarket, Middle East and Africa, said the four pillars to achieve the target 15 per cent growth by the end of the year include retail, sales programme, and service centre expansion, along with an invigorated promotional campaign that keeps the Bosch flag flying high.
He delivered that message to a regional audience of more than 50 Bosch representatives from 16 countries at the annual Bosch Customer Convention this month.
"For the last two years Bosch Automotive Aftermarket has enjoyed double digit growth across the Middle East and Africa region, but rather than rest on our laurels, we want to keep on growing and increase our market share," said Bodemer.
"There are four blocks of success which will take us to our 15 per cent target growth by the end of the year. Firstly we need to increase our visibility by doubling the number of retailers that supply our products. We would also like to increase the number of Bosch service centres by 2015 to 400.
"The service centres are large consumers of our automotive parts and this strong forward integration can account for more than 20 per cent of the aftermarket parts sales."
Added Bodemer: "We need to expand our sales programme so that we are selling more units to a larger number of customers through our existing channels, thus spreading the Bosch brand deeper and wider in the market.
"Finally, in order to be on 'top of mind' for retailers, 2014 will be the year of new and exciting promotional campaigns, spearheaded by a series of at least 30 'Sales Blitz' events targeted at retailers across the region."
Bosch Automotive Aftermarket Middle East and Africa is one of the largest suppliers of diagnostics equipment, car control units, diesel systems, spark plugs, batteries, rotating machines and wipers in the region.
It also currently has 220 Bosch Car Service workshops, 15 Express Car Service Centres, 50 Diesel Service workshops, and six Bosch Diesel Centres across the region, bringing the total tally of automotive aftermarket service centres to 291.
Recording double digit sales growth across all its main automotive parts divisions in 2013, the big focus for 2014 will be on braking components, rotating machines, batteries and wipers, along with workshop concepts and selling to its existing network of workshops.
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About Bosch
The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts - from new and exchange parts to repair solutions - for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufac¬tured in-house. More than 17,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its "Automotive Service Solutions" operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the "Bosch Service" repair-shop franchise, one of the world's largest independent chains of repair-shops, with some 16,000 franchises.
Additional information can be accessed at www.bosch-automotive.com.
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 281,000 associates generated sales of 46.4 billion euros in 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch applied for some 5,000 patents worldwide. The Bosch Group's products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is "Invented for life."
Additional information is available online at www.bosch.com, www.bosch-press.com and twitter.com/BoschPresse
Contact:
Fadi Tadros
Marketing Communications Manager
Robert Bosch Middle East FZE
Tel: +971 4 2123368
Email: fadi.tadros@ae.bosch.com
For further press information please contact:
Gareth Wright / Hanae Ouakrime
Total Communications
Tel: +971 4 428 1502 Mob: +971 50 273 3832
Email: gareth@totalcompr.ae
© Press Release 2014
