Number one UK health and beauty store now present in 7 locations across Dubai and 20 in region

Dubai, November 3, 2007: Residents in Deira no longer have to make the trek across the bridge to stock up on their favourite Boots products. As part of its expansion plans, Boots, the UK's number one health and beauty store, has opened its first store in Deira City Centre.

Situated on the newly opened ground floor extension of the mall, the store marks Boots entry into Deira. The new store is aimed at providing shoppers in Deira with the widest range of health and beauty products under one roof.

Commenting on the new Boots store, Richard Morgan, Managing Director, Boots MH Alshaya Co., said: "Boots has been very well received across Dubai and the opening of our first store in Deira signifies our commitment to providing our valued customers with the best that we have to offer."

The new Boots store offers over 6,000 health and beauty products; including over 3,000 own brand products, ranging from cosmetics, fragrances, revolutionary skincare, the latest designer haircare ranges, and lotions and potions galore.

Boots prides itself on its award winning range of health and beauty brands including No7, Britain's No.1 cosmetics and skincare brand, Soltan, Britain's market leader in sun protection and Botanics, the indulgent head-to-toe range created in conjunction with the Royal Botanical Gardens in London.

With a new and improved look, the Deira City centre is set to wow customers and is equipped with a special beauty counter for customers to receive makeovers from No7 beauty consultants. The store also has trained and professional pharmacists to cater to the health needs of customers.

In addition to the new store at Deira City Centre, Boots currently has seven stores in Dubai located in Al Diyafah Road in Satwa, The Village Mall on Jumeriah Beach Road, Ibn Battuta Mall and the Mall of the Emirates, Al Safa Park in Jumeirah and Al Wasl Maternity Hospital.

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About Alliance Boots:
Boots is the UK's leading international pharmacy-led health and beauty group. Boots merged with Alliance UniChem to create Alliance Boots in 2006. With an international network of approximately 3,000 retail outlets across 17 countries and a wholesale distribution network that serves over 125,000 customers, Boots recently entered the Gulf market in a partnership with the MH Alshaya Group. The leading health and beauty retailer currently has stores in Dubai and Kuwait and has plans to expand across the GCC.

For further information, please visit www.boots.com/gcc 

Boots is currently open in:

UAE
The Village Mall, Jumeriah
Ibn Battuta Mall
Mall of the Emirates
Al Dhiyafah Street
Al Wasl Maternity Hospital
Al Safa Park
Deira City Centre
Al Wahda Mall (opening shortly)
 
Kuwait
Airport Mall - Kuwait International Airport (departure level)
Souk Sharq, Gulf Road
Marina Mall
Al Manshar, Fahaheel
Awtad Mall, Jahra
Avenues 1
Avenues 2
Awtad Tower, Kuwait City
Fashion Way 

Qatar
Villagio Mall

For further information, please contact:
Tania Harasimiuk/Kim Pinto
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai,
UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
t.harasimiuk@asdaa.com / k.pinto@asdaa.com

Richard Morgan,
Managing Director - Boots,
MH Alshaya Co
M.H. Alshaya Co.
P.O. Box 261422
Jebel Ali Free Zone
Dubai,
UAE
Tel. Office: + 9714 8038724

© Press Release 2007