High-end menswear brand launched in the UAE
The gap in Dubai's retail scene for high-end fashion exclusively for men has now been filled with the opening of the first Billionaire Italian Couture boutique in Dubai Mall.
Flavio Briatore, founder of the brand, and Mohi-din BinHendi, president of BinHendi Enterprises, who is responsible for bringing the popular Italian brand to the UAE, inaugurated the boutique at the in-store launch event held on May 6th 2010.
From creating original eveningwear ensembles, personalized bathing robes, monogrammed socks, or slippers embroidered with one's personal astrological sign, the collections are perfect for men who fancy an eccentric yet classic style in fashion. With special attention to luxurious details, Billionaire Italian Couture has been serving the sartorially inclined since its establishment in 2005.
The Italian menswear brand is the latest addition to the prestigious portfolio of luxury brands that make up the fashion division of BinHendi, one of the largest business establishments in the UAE.
Mohi-din Benhindi is convinced that the addition of Billionaire Italian Couture to the brand portfolio will boost BinHendi's reputation for bringing the best in products and services to their customers in the UAE. "Billionaire Italian Couture already has a dedicated following among clientele who favour tailored elegance with a touch of whimsy, with celebrities such as David Beckham and Paul McCartney among its fans. Billionaire Italian Couture is sure to be another successful ambassador of BinHendi's exclusive fashion division," said BinHendi
Flavio Briatore, one of the most influential figures in the media and sports worlds, is pleased to work with BinHendi on the distribution of his brand in Dubai and soon in other parts of the UAE: "It is a great opportunity to be working with a company that has served the local market for over thirty years and has built a solid reputation throughout the region. With BinHendi as our local partner, I am sure that the launch will be a great success."
The expansion of BinHendi's fashion division is a steadily ongoing, with new outlet openings planned within the next three months.
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BinHendi Enterprises
BinHendi Enterprises is a highly-diversified, Dubai-based conglomerate established by Mr. Mohi-Din BinHendi in 1973. Over more than three decades, the company has grown to become one of the leading business establishments in the UAE. As an instrumental force BinHendi holds a considerable proportion in the growth of Dubai as a retailing, fashion and hospitality hub in the region. BinHendi Enterprises has introduced more than 60 prestigious international brands to the UAE as well as developing a rapidly growing portfolio of proprietary dining concepts.
Growing exponentially from the UAE, BinHendi's operations now encompass the GCC and India, employing more than 3,000 people.
Billionaire Italian Couture
Billionaire Italian Couture was established in 2005 as the brainchild of businessman Flavio Briatore, who, with his ability to foresee the future evolutions of market styles and trends, has positioned Billionaire Italian Couture on the market as the first international haute couture line exclusively for men.
Billionaire offers a real alternative in a sector which continues to be somewhat uniform and anonymous. The classic, understated heritage of Italy's tradition for fashion and elegance is constantly enriched by Billionaires Designers with unusual elements that point the way to the future. Every garment has a story to tell and a personality to reveal, in a winning combination of style, class, and creativity. Billionaire Italian Couture represents an extreme brand of luxury sartorial man's fashion, which at times goes intentionally overboard whilst still remaining refined.
With excellent customer service, such as made-to-measure garments Billionaire provides its clients with an entire Billionaire world throughout its outlets in USA, Europe and Russia. Dubai is the first destination for a Billionaire outlet in the Middle East.
For more information please contact:
Farah Ibrahim
TRACCS
Tel: +9714 3672530
TRACCS 24/7 Media Hotline: +97150 9448389
Email: farah.ibrahim@traccs.net
© Press Release 2010
