Bahrain Labour Market Regulatory Authority (LMRA) is modernizing its web communication

Project signing ceremony on 18 February 2014 with H.E. Mr. Ausamah Abdulla Al Absi, LMRA CEO

]init[ to provide consulting services to deliver best user experience for LMRA visitors and maximize customer satisfaction

Abu Dhabi, 27 February 2014

The Bahrain Labour Market Regulatory Authority (LMRA) awarded ]init[ Middle East a comprehensive consulting services agreement to enhance editorial performance and the LMRA's online communication.

H.E. Mr. Ausamah Abdulla Al Absi, LMRA CEO, signed the agreement with Kristina Schwarz, Head of Content and Editorial Service ]init[ Middle East, on 18 February 2014. At the project signing ceremony H.E. Mr. Ausamah Abdulla Al Absi stated: "We are excited at the prospect of this new project aiming at enhancing our service delivery mode and communication with our customers, stakeholders, and the general public."

The contract encompasses editorial improvements and consulting services for the authority. The aim is to provide enhanced support, application, and education services to employers and expatriates in the Kingdom of Bahrain.

Harald Felling, Chief Sales Officer ]init[: "]init[ is excited about the strategic relationship with the Bahrain Labour Market Regulatory Authority. We are honoured to support the Authority in its goal to provide high quality services beyond local market expectations for its key audiences. Our consultancy is a first major step for our new client towards the development of sustainable, state-of-the-art online communication."

Kristina Schwarz, Head of Content and Editorial Service ]init[ Middle East, described the LMRA project plan: "During the coming months, ]init['s Abu Dhabi based editorial office will work with LMRA's Corporate Communication team to revitalize the LMRA's content strategy. ]init[ will provide in-depth content analysis, and develop new guidelines for clear, concise content based on LMRA's specific business needs."

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About ]init[ Middle East
As an innovative, reliable German service provider, ]init[ Middle East offers world class turn-key solutions for government authorities and businesses in the GCC. Its unique full service approach and outstanding national and international references guarantee clients best practice to the highest international standards for IT solutions.

]init['s portfolio covers the whole lifecycle, from the initial idea through to implementation of state-of-the-art, multi channel online communication or eServices for government authorities and large enterprises. "Made in Germany" is recognized as a sign of top quality over the world.

As a market leader in Germany, ]init[ fulfils this claim by providing best in class solutions for eServices. Its ISO certifications prove commitment to the highest standards in quality management, IT security and environmental protection.

About ]init[ Digital Communication
]init[ Digital Communication is an IT service provider specializing in e-Government and e-Business. National and international governments, authorities, and NGOs place their trust in ]init['s long-standing, comprehensive expertise in Internet and IT projects. Our wide portfolio encompasses services including IT consulting, application development, online communication, editorial and customer service, and hosting.

]init[ was founded in 1995 by chief executive Dirk Stocksmeier. Driven by the vision 'Services for the eSociety', over 300 employees guarantee tailor-made solutions from a single source. In addition to its headquarters in Berlin, ]init[ has offices in Cologne, Mainz, Munich, Brussels, Abu Dhabi, and Delhi.

Press contact
Sascha Walther Public Relations
Phone: + 49 30 97006 759 Fax: + 49 30 97006 135
presse@init.de www.init.ae

© Press Release 2014