Back by popular demand: Boots No7 Restore & Renew Beauty Serum hits shelves in Dubai

Miracle serum scientifically proven to reveal younger looking skin in four weeks

Dubai, August 7, 2007: Back by popular demand, the internationally acclaimed, Boots' No7 Restore & Renew Beauty Serum, is now back on shelves across Boots stores in Dubai after previously going out of stock twice this year already.

Around the world, women in droves have been rushing to Boots to buy No7 Restore & Renew Beauty Serum. The huge demand comes after the UK equivalent product, No7 Protect & Perfect, was endorsed on the famous TV science programme, Horizon, on the BBC.

The concentrated skin perfecting serum, which helps reveal younger looking skin in just four weeks, is scientifically proven to repair sun-damaged skin and improve fine lines associated with ageing. No7 Restore & Renew Serum contains Vitamin A and Peptide technology, boosts collagen, elastin and new skin cell formation

Richard Morgan, Managing Director - Boots, M.H. Alshaya Co. said: "Having received an overwhelming response, the No7 Restore & Renew Beauty Serum remains our fastest selling product, with consumers queuing on the streets in the UK the previous night to purchase the miracle serum. We are delighted with the staggering success of the product and urge consumers to rush out and grab their serum before we sell out again."

The No7 Restore & Renew Beauty Serum is now available for 114 dirhams across Boots in the emirate while stocks last. The new stock is offered in tubes for easier handling.

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About Boots:
Boots is the UK's leading international pharmacy-led health and beauty group. Boots Group Plc merged with Alliance UniChem to create Alliance Boots in 2006. With an international network of approximately 3,000 retail outlets across 17 countries and a wholesale distribution network that serves over 125,000 customers, Boots recently entered the Gulf market in a partnership with the MH Alshaya Group. The leading health and beauty retailer currently has stores in Dubai and Kuwait and has plans to expand across the GCC. www.boots.com/gcc

Boots is currently open in:
UAE
The Village Mall, Jumeriah
Ibn Battuta Mall
Mall of the Emirates
Al Dhiyafah Street
Al Wasl Maternity Hospital
Al Safa Park

Kuwait
Airport Mall - Kuwait International Airport (departure level)
Souk Sharq, Gulf Road
Marina Mall
Al Manshar, Fahaheel
Awtad Mall, Jahra
Avenues 1
Avenues 2
Awtad Tower, Kuwait City

Qatar
Villagio Mall

For further information please contact:
Tania Harasimiuk
Kim Pinto
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
Email: t.harasimiuk@asdaa.com
Email: k.pinto@asdaa.com