Avery Berkel UK, part of the ITW Group, is delighted to announce the appointment of Danway Emirates LLC as their premium partner for the distribution of Avery Berkel branded retail products across the UAE.
UK-based Avery Berkel is one of the leading global suppliers of food retail solutions, supplying a range of equipment, including weighing, coding, marking and packaging products across the sector, with products that cater for all retailers from the smallest shop to the largest supermarket.
Avery Berkel products have been sold throughout the UAE and the Gulf Corporation Council (GCC) for more than 40 years, and the appointment of Danway Emirates LLC is a significant development for the brand, which is firmly establishing its presence in the region.
The arrangement is the result of a strategy review and detailed customer consultation across the Middle East, which recommended certain changes to the company's existing operating model, which has existed in the region since 2002.
Charles Pullen, International Business Director for Avery Berkel said: ". Danway Emirates LLC will be a great distribution partner for us in the UAE, with its strong bases in both Dubai and Abu Dhabi as well as its unquestionable reputation as a highly respected distributor in the region. With the full support of Avery Berkel UK and a number of key, local strategic personnel appointments to supplement the existing team, means we look forward to an exciting and successful future together."
Danway Emirates LLC is a division of Al-Nowais Investments and was founded in 1976 and received ISO 9002 accreditation in 1996. The Avery Berkel brand, which employs more than 300 people worldwide, will be managed through the Industrial and Retail Systems business unit, which supplies a wide variety of retail solutions that includes weighing, coding, marking, packaging, auto id, retail loss prevention systems & calibration laboratory.
Sam Taleb, Managing Director of the Danway Group of Companies, said: "Avery Berkel and Danway Emirates LLC benefit from solid synergy in terms of business activity. The partnership has 35 years of leadership in the Industrial and Retail Solutions local market behind them, with highly experienced professionals and a well-established Sales and Service Network. This is a strategic development that will provide customers in the UAE with a premium Product and Service for years to come."
-Ends-
Avery Berkel is a market leading manufacturer of innovative value-added in-store weighing and pre-packing solutions for food retailers worldwide. Through its extensive network of approved distributors Avery Berkel offer service and support for scale, software and food equipment installation, repair and maintenance with products supplied to national supermarket chains in 50 countries worldwide. Established in 1731, Avery Berkel has been part of global technology group ITW since 2007 and has manufacturing facilities at its UK base in Birmingham, with more than 500 employees worldwide.
Fresh Products, Fresh Innovation, Fresh Solutions. Avery Berkel
www.averyberkel.com/
For press information and to obtain high-resolution images, please contact:
Torque PR
Amy Miller:
Tel: +44 (0) 1306 871201
Mob: +44 (0) 7701 029470
Email: amy@torquepr.co.uk
© Press Release 2013
