Dubai 18 September 2007: Rasasi recently launched its latest fragrance Attar Al Mohabba. The perfume is bundled with an exclusive gift, a heart shape pendant and chain that reveal the true and mystical feelings of love. This new fragrance has flowery, woody and musky notes and symbolizes innocence, portrays feminism and evokes the magical moments of love.

The perfume opens with notes of bergmont and neroli with a touch of jasmine and ylang extract that will take you through a romantic voyage. The base note wraps up with musk, sandalwood and styrax that leave an irresistible and invigorating trial of passion and pleasure.

The shiny bottle with deep red and silver shades portrays a perfect picture of love and serenity. The outer box reflects the tender warmth and deep feelings of love with its whiteness that is combined with hearts all over.

Rasasi stores are conveniently located across the GCC in all major shopping malls and districts. In the UAE you can find them at Mall of the Emirates in Dubai and Marina Mall in Abu Dhabi.

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About Rasasi:
Rasasi Perfumery is a leader in the region's retail industry offering a wide range of oriental and western fragrances. With over three decades of experience, Rasasi today also has its own sourcing, as well as research and development facilities to deliver outstanding value and unique blends. To cater to its discerning consumers Rasasi spares no effort in scouring the globe to uncover the finest ingredients for its reputable dhan el oudh oils, and oriental blend perfume sprays. In the western perfumes category, Rasasi has also achieved outstanding success for its creations. Rasasi has a very strong presence with company owned outlets in all the prestigious locations of major countries in GCC region. Also exporting to over 50 countries Rasasi fragrances are available in over 1000 outlets in major fashion capitals across the globe. Founded by the Kalsekar family, Rasasi is headquartered in Dubai's Jebel Ali Free Zone, in the United Arab Emirates, and remains a privately-held family business.

For further information, please contact
Sana Lababidi
Partnership Public Relations
Tel:  04 341 5558
Fax: 04 341 5559
Email: sana@partnershipme.com
www.partnershipme.com

© Press Release 2007