Atlas Telecom shines, loud and proud, with style at Dubai International Boat Show 2011

Announcing the extension of its existing collaboration with Swarovski Optik
Displaying state-of-the-art Ultimate Wireless Outdoor Speakers
Offering competitive marine maintenance contracts for boat owners

Dubai, UAE, March 3^rd 2011 - Atlas Telecom, a leading provider of intelligent technologies for marine solutions, and of the latest telecommunications networks and security solutions in the GCC, will be showcasing many of its top of the line products, solutions and services at Dubai International Boat Show (DIBS) 2011, the 19th edition of which will be taking place at Dubai International Marine Club, Mina Seyahi, March 1^st - 5^th.

Atlas Telecom will be announcing the extension of its existing collaboration with Swarovski Optik by showcasing new Swarovski state-of-the-art waterproof binoculars, a must-have accessory for every boat owner in the GCC who wishes to add a touch of additional style to their yachting experience.

Boat owners can also put some PUNCH in their marine sound system through Rockford Fosgate products, a loud and proud product range also available to explore at the Atlas Telecom stand. "Now water will not be the only thing rocking your boat and you do not have to leave great sound in your car anymore, because Rockford Fosgate allows you to create real PUNCH on the water," said Kasra Akbari, Rockford Fosgate brand manager in the Middle East.

"Speaker systems for boats are exposed to a wide variety of natural elements such as moisture, salt spray, long periods of direct sunlight, and extreme vibration that normal automotive applications are not. The Rockford Fosgate range of speakers for maritime applications overcomes these hurdles in a variety of ways, ensuring that their great sound is long-lasting," Kasra added.

Alongside the exceptional Rockford Fosgate speakers, the Atlas Telecom stand at DIBS will also be exhibiting superb wireless audio components. The OutCast, a weather-resistant, wireless speaker, allows you to enjoy rich multi-directional stereo sound throughout your house, your garden or yard, your tailgate, and even your boat. With a broadcast range of up to 350 feet (106 metres), this powerful wireless speaker receives transmissions through walls, floors and ceiling, eliminating the hassle of tangled wires. The OutCast can receive and control wireless transmissions from iPods, computers, MP3 players and even TVs.

In addition to the above new products, Atlas Telecom's marine unit is offering maintenance service contracts for boat owners during the five-day exhibition, where boat owners will be able to take advantage of two services to ensure peace of mind yachting. The Atlas Telecom Annual Maintenance Contract (AMC) allows boat owners to pay a single fixed service charge per year, which covers an unlimited number of call-outs to rectify problems. Also available is the Atlas Telecom Service Requirement, a suite of on-call services made available to boat owners, including the installation of spare parts and the provision of highly experienced technicians.

"Dubai International Boat Show plays a big part in bringing the latest technology and products of the marine industry to the public, as well as being one of the most important social events of the year. DIBS 2011 is a great opportunity for Atlas Telecom team to maintain contact with GCC yachters and boat owners; who form an important part of our highly-valued and loyal customer base," said Halima Abdullah, Managing Director of Atlas Telecom.

Ms. Halima explained that opening and keeping open the doors of communications between Atlas Telecom and its customers is also done through the Atlas Telecom Network Operating Centre, where eight well-trained and fully dedicated staff members man the toll-free hotline 800 AT NOC (800 28 662), ensuring that all manner of requests are handled in an quick, professional and efficient manner 24/7. The motto for the NOC is 'K*NOC*K and we will answer'.

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About Atlas Telecom
Atlas Telecom, part of the Atlas Group of Companies, is a wholly United Arab Emirates owned and based company that was established in 1983. Atlas Telecom has completed numerous projects for the UAE Armed Forces, Dubai Police, Bahrain Ministry of Interior, Kuwait MOI, Abu Dhabi Police, among many others. Atlas Telecom is the leading systems integrator in the region with a core business of wireless radio networks and intelligent security systems.

About SWAROVSKI OPTIK
Headquartered in Absam, Tyrol, SWAROVSKI OPTIK is part of the Austrian Swarovski Group. Founded in 1949, SWAROVSKI OPTIK today specialises in the manufacture of precision sports optics, and sets standards for quality and design in the premium segment of the global market. The binoculars, telescopes, optronic instruments, rifle scopes, range finders and night sights are the preferred choice of demanding users the world over. www.swarovskioptik.com

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