August 3, 2016
Market intelligence provider Asoko Insight (Asoko) and creative and marketing agency Africa Branding Corporation (ABC) are pleased to announce they have signed a cooperation agreement. The deal will see the two Africa-focused companies share resources, data and content and partner on a range of initiatives. ABC will contribute research and analysis to Asoko's premier platform of market data and intelligence on Africa and will extend creative and marketing support. Asoko will assist ABC in its pan-African growth, providing intelligence on core expansion markets including Nigeria, Ghana and Kenya.
The two companies have also enhanced their partnership on the Africa Oil & Power conference, an annual energy event organized by ABC in Cape Town. As the Elite Media Partner of the conference, Asoko takes a leading role in contributing sector content and offers discounted access to its database to all conference delegates.
"This is an excellent cooperation because the mission of our companies is one and the same: creating stronger African companies and economies," said Guillaume Doane, CEO of Africa Branding Corporation. "Asoko supplies the best corporate data and market intelligence on African companies and ABC supports those same African companies with the full lifecycle of branding and marketing needs."
"Asoko creates visibility on great African companies. Doing so requires exceptional partners who can deliver unique value to the many businesses we work with," said Rob Withagen, Managing Director of Asoko Insight. "ABC's industry-beating quality standard and rapidly developing African footprint make for a great fit and we're extremely excited to get this partnership up and running."
-Ends-
Contact: James Chester
Chief Content Officer
j.chester@africabranding.com
© Press Release 2016
