Bahrain,: Arwa, the brand that took the world of hydration by storm and established itself as one of the Middle East's major water players has broken new ground with the debut of its new lively 'Arwa Fruits' sparkling water. 'Arwa Fruits' brings to this generation's beverage consumers a refreshing and contemporary way to stay hydrated with a burst of uniqueness in two natural flavors: Strawberry and Lemon.
"In a category where beverage brands do not often tread, the great taste of 'Arwa Fruits' brings consumers a young, active, and healthy way to stay hydrated - with the addition of a unique experience that excites their taste buds and expresses their unique character," commented Antoine Tayyar, Public Affairs and Communications Director for Coca-Cola Middle East.
"Arwa Fruits' presents a great alternative to staying hydrated and healthy by encouraging consumers to drink water with the fruit flavors that they love, and inspiring them to live life vibrantly, the way they want to."
Staying true to the original brand values of Arwa, the market leader in Bahrain, the new Arwa Fruits bottle maintains the eco-friendly principles of packaging and environmental sustainability while communicating a trendy and modern approach to hydration.
Keeping in mind the health conscious consumer, Arwa Fruits is sugar-free and provides all the benefits of water with a twist of natural fruit flavor and lightly sparkling zest guaranteed to refresh the palate and the senses with every sip. The beverage comes in 500 ml bottles and is available in Bahrain now. 'Arwa Fruits,' the New Flavoured Sparkling Water from Arwa has arrived to the region.
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For further information, please contact: Pooja Rekhi Sharma on +973-17561723, pooja.sharma@ogilvy.com or Antoine Tayyar, Coca-Cola Middle East at antayyar@mena.ko.com.
About Coca-Cola
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognised as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.
© Press Release 2010
