A subsidiary of the world's 5th largest cheese producer, SAVENCIA Fromage & Dairy, Arab French Dairy will be participating in Gulfood 2016 (21-25 February) in Dubai to meet Middle East distribution partners
Dubai - Cairo - Arab French Company for Dairy and Cheese Products (AFDPL), a leading Egyptian dairy products manufacturer specializing in premium cheese products and a subsidiary of SAVENCIA Fromage & Dairy, announced that it will participate in the Gulfood exhibition (gulfood.com), held from 21 - 25 February 2016, in Dubai, UAE. In addition to showcasing its range of cheese products, the company will be meeting potential distribution partners from around the Middle East in line with its regional expansion strategy and the success of its Milkana brand.
"We are looking forward to hold meetings with new and existing distributors at Gulfood in Dubai," said Medhat Azer, General Manager of Arab French Company for Dairy and Cheese Products (AFDPL). "Our core cheese brand, Milkana, is popular throughout the region and our recently improved recipe provides consumers with a tasty, healthy and nutritional cheese product for the whole family. During the coming year, we expect to bring Milkana to even more people across the region."
The French group SAVENCIA Fromage & Dairy (previously called Soparind Bongrain) is the European leader in cheese and dairy products and the fifth largest producer of cheese products in the world. Arab French Dairy has been a regular participant at Gulfood to support its presence in the GCC: a dairy market that is growing at a rate of 8 percent per annum (according to Research & Markets). The company also exports its products to Africa and South East Asia.
Arab French Dairy also markets its products to hotels, restaurants and cafes (HORECA sector)
"Milkana products are exported across the region and beyond, and Gullfood provides us with an ideal venue to meet our growing network of distribution partners from across the Middle East. We are continually developing our distribution channels and also plan to meet a number of potential distribution partners at the trade show." said Ahmed Refaat, Marketing Director at AFDPL.
The company developed a new recipe for its cheese and re-launched the Milkana brand in 2015 and has been focused on growing its market share in the Middle East. The new recipe and brand identity has enabled Milkana to offer premium quality, tasty cheese products and allowed it to compete against other premium brands.
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About Arab French Company for Dairy and Cheese Products (AFDPL)
Headquartered in Egypt, with a manufacturing facility at Alexandria's Borg Al Arab industrial zone, Arab French Company for Dairy and Cheese Products (AFDPL) is a leading dairy producer in Egypt. AFDPL is a subsidiary of SAVENCIA Fromage & Dairy, a global leader in cheese specialties and food products operating across the six continents. SAVENCIA Fromage & Dairy is the No. 2 cheese group in France, the No. 5 worldwide and is listed on Euronext Paris. The group's Milkana brand has become a household favourite in many Middle East markets.
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May AbdelHamid
Fourth Dimension Public Relations
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