Magic Solutions provides integrated service management solutions for enterprise businesses


June 25, 2003

Aptec one of the largest and fastest-growing IT distributors in the Middle East, combines efforts with Network Associates to refine and further strengthen its reseller channel for Magic Solutions, a strategic enterprise solution, in order to maintain high standards of reseller representation. Aptec has been distributing the Magic Solutions product line for several years in the region and its strong presence in the Middle East and Africa has led to greater interest for this product line.

Magic Solutions, a Network Associates business unit, is a leading provider of browser-based service management solutions (Service Desk, Asset tracking, and Change management software solutions), for a wide range of business needs including I.T., customer support, quality assurance, human resources and facilities. For over 15 years, Magic has been providing customers with solutions and best practices that improve service, increase productivity and reduce costs.

“As service management solutions become mission critical in organisations, we need to ensure that customers receive the service and support that such applications require. We therefore demand from our partners that they offer the complete solution locally, which includes the products, implementation services, customer training and customer support. Our long association with Network Associates and Magic Solutions has helped to provide the necessary training to the right resellers to offer this complete solution,” said Ilyas Mohammed, Group Product Manager, Aptec.

Magic solutions are used around the world by small and large corporations. There are currently over 80 enterprise customers in the Middle East region, which incorporates the financial, oil, telecommunications, manufacturing, and government and education sectors. Magic Solutions currently operates through its channel in UAE, Oman, Qatar, Saudi Arabia, Kuwait, Pakistan and the Levant region.

-Ends-

About APTEC
Editor’s Note
Aptec is the leading distributor of IT and telecommunications products in the Middle East, Africa and some parts of Europe. The company has 8 subsidiaries with offices in the UK, UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait and Africa. Aptec is focused on trade only distribution of the top industry brands including networking products from 3Com,Cisco, D-Link & U.S. Robotics; software products from Computer Associates, Lotus, Microsoft, Network Associates, Novell & Symantec; hardware products from APC, ATI, Compaq, Epson, Fujitsu Siemens, HP, IBM, Infosec UPS system, Intel, Philips, Samsung & StorageTek; components products from Nokia.3M, Acer, BenQ, Cyber Drive, Epox, MSI, Nokia.Sapphire & Via. As for mobile phone products, Aptec represents Nokia & Sony Ericsson on both the trade and end user level in the UAE. Aptec’s regional penetration and its value added services in the form of warranty centers and training centers makes it the largest and fastest growing distributor in the region. The company has invested heavily in the automation of its order processing systems and warehouses and through its advanced B2B e-commerce system called Aptec-Online.


For further information:
Orient Planet PR & Marketing Communications
P.O.Box 23345,
Dubai,
UAE
Tel: +00971-4-3988901,
Fax: +00971-4-3988941
E-mail: info@orientplanet.com

© Press Release 2003