APC's InRow® Cooling Technology Honored in the Energy Efficient Products: IT Category

Dubai- June 02, 2009 -- APC by Schneider Electric today announced it was selected as a winner in the Energy Efficient Products category of the 2009 Green Enterprise IT (GEIT) Awards, presented by the Uptime Institute and co-sponsored by the U.S. Department of Energy. Award winners were announced at a ceremony at Uptime Institute's 4th Annual Institute Research Symposium: LEAN, CLEAN and GREEN, in New York City. Thomas L. Friedman, Pulitzer Prize-winning New York Times columnist and best-selling author delivered the ceremony's keynote address.

The GEIT Awards honor companies that have made significant strides in creating reliable, sustainable and energy-efficient data centers. APC's InRow® cooling products with active response controls and integrated thermal containment was selected as a winner for its innovation and leadership in driving sustainability initiatives.

"We congratulate and honor APC for its pioneering work in reducing energy consumption in data centers," said Kenneth G. Brill, founder and executive director of the Uptime Institute. "APC's successful initiatives serve as a great example to its industry peers of the realistic impact and feasibility of energy efficiency initiatives."

"We are pleased to receive this award recognizing our continued commitment to providing the best products and solutions to support our customers' initiatives to achieve efficiency in the data center," said Dave Guidette, senior vice president, Enterprise Systems and Service, APC.

All GEIT Awards winners presented case studies at the Institute's symposium--LEAN, CLEAN and GREEN--of their award-winning initiatives for addressing the data center energy efficiency challenge. APC shared lessons learned and its route to success to encourage its industry peers to be advocates of change in their own organizations. The GEIT Awards judging criteria were specifically designed to select projects with potential to serve as business case studies of the realistic impact and feasibility of energy efficiency initiatives.For more information on APC's InRow cooling products, visit www.apc.com.

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About the Uptime Institute
The Uptime Institute is a leading independent think-tank, corporate advisor, knowledge exchange, education and professional-services provider, serving the owners and operators of the world's largest enterprise data centers. Its primary area of expertise is the uptime availability, reliability, and resiliency of enterprise computing within formal critical computing environments--computer rooms, server farms and ranches, and data centers. The Institute operates a private knowledge network, the Site Uptime Networkthat conducts research, benchmarking, knowledge sharing, and best practices for its members, who represent 100 of the largest data center owning/operating institutions in the world. The Institute's intellectual property base includes the de facto industry standard for data-center design, known as the Tiers Classification System and the Four Metrics for Determining a Green Data Center.

About APC by Schneider Electric
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data center and factory floor applications.  Backed by the strength, experience, and wide network of Schneider Electric's Critical Power & Cooling Services, APC delivers well planned, flawlessly installed and maintained solutions throughout their lifecycle.  Through its unparalleled commitment to innovation, APC delivers pioneering, energy efficient solutions for critical technology and industrial applications.  In 2007, Schneider Electric acquired APC and combined it with MGE UPS Systems to form Schneider Electric's Critical Power &  Cooling Services Business Unit, which recorded 2008 revenue of €2,6 billion and employed 12,000 people worldwide.  APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruXure® architecture, the industry's most comprehensive integrated power, cooling, and management solution.  Schneider Electric, with 114,000 employees and operations in 100 countries, achieved sales of €18,3 billion in 2008.  For more information on APC, please visit www.apc.com.  All trademarks are the property of their owners.

For more information contact:
Mr. Tushar Choudhury
Marketing Manager - ME, Pakistan & Turkey
Ph: +971 4 3433404
Fax: +971 4 3435330
Mob: +971 50 6501988
E-mail: tushar.choudhury@apcc.com 

For press enquiries: 
Ms. Sonja Ohly 
Momentum Communications 
E-mail: Sonja@momentum.cc
Mob : +97150 6506480 

© Press Release 2009