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DUBAI, UAE: Alteryx, Inc. (NYSE: AYX), a leader in analytic process automation (APA), today announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud applications and Adobe Experience Platform, and combine Adobe data with other data sources for holistic answers and actions.
In the Middle East, data-driven marketing has become a key method through which organizations are able to better deliver on enhancing the customer experience. Data analytics is also empowering businesses to gain valuable insights into audience preferences, motivations, and consumer behaviors. As sectors such as e-commerce continue to thrive regionally, and industries such as hospitality and tourism begin the road to recovery, key to developing growth strategies will be deeper understanding of data to devise more targeted methods of engagement.
Together, the Alteryx Analytic Process Automation Platform™ and Adobe Experience Platform enable organizations to automate marketing analytics to achieve fast analytics-driven outcomes. The Alteryx APA Platform™ is widely adopted by more than 6,700 companies globally, providing a simple, drag-and-drop solution that eases data access and analysis, and allows marketers to combine data from Adobe Experience Cloud data sources, including Marketo Engage and Adobe Analytics, in minutes to generate critical insights for diagnostic and predictive analytics.
“Leveraging data for marketing efforts presented a number of initial challenges, including disparate data systems and finding real-time data. We were looking for a solution that would not only address these issues but lead to more favorable outcomes for our digital marketing strategies,” said John Schroeder, business intelligence manager at Room & Board. “Using Alteryx with Adobe, we have been able to both streamline and simplify our workflow process. The joint solution enables us to automate and trigger marketing campaigns allowing us to, win, retain and grow our customer base.”
“Adobe is excited about our partnership with Alteryx, which will further empower our customers to easily identify, understand, predict and model their customer preferences with analytics,” said Amit Ahuja, vice president of new business development and partnerships at Adobe. “We are excited that joint customers can leverage the Alteryx APA Platform as yet another way to enable marketers to combine Adobe data with myriad other data sources, achieving a deeper understanding of customers and prospects, campaign performance and the entire marketing funnel.”
“Alteryx and Adobe are closely aligned in our ambitions and expertise to help businesses optimize their customer experience capabilities, through automation and analytics – both crucial in today’s fast-paced marketplace,” said Abboud Ghanem, Regional Vice President, Middle East and Africa, Alteryx. “Online retail in MEA is anticipated to grow by 20% over the next five years, outpacing the global average of 13% growth. This highlights the criticality of digital transformation and the potential to analyze vast amounts of data to gain deeper customer insights. And the story is similar in every sector as they strive to understand and respond to customer demands and expectations to deliver an unmatched, personalized customer experience digitally. With this partnership and the newly introduced solutions in Adobe Exchange, marketers, sellers, and information workers can bring together disparate data in minutes, get to actionable answers and automate entire marketing processes to succeed in a digital world.”
Customers can access Adobe Analytics tools through the Marketing Analytics Starter Kit for Adobe and on the Alteryx Gallery.
About Alteryx
As a leader in analytic process automation (APA™), Alteryx unifies analytics, data science and business process automation in one, end-to-end platform to accelerate digital transformation. Organizations of all sizes, all over the world, rely on the Alteryx Analytic Process Automation Platform™ to deliver high-impact business outcomes and the rapid upskilling of their modern workforce. For more information visit www.alteryx.com.
Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.
© Press Release 2020
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