www.infiniti-me.com - A world of visual luxury
New look that reflects the brand's dynamism
New single point of entry portal into Middle East Infiniti distributors
New car configurator function displaying exterior color and interior trim combinations
New test drive request mechanism
360 degree view of the models
Dubai - United Arab Emirates: Infiniti, most vibrant Japanese luxury automotive brand in the Middle East has redesigned its website adding both style and functionality.
As well as offering vibrant design, the new site adds the opportunity for potential buyers to configure the exterior colour and interior trim finish combinations and personalize their Infiniti vehicle prior to purchase. A new graphical display function is now added to the site allowing browsers to take a 360 degree view of each Infiniti model. The graphic can be rotated and the exterior and interior trim colours can be displayed to give an accurate 'showroom' portrayal of the selected vehicle. English and Arabic language text can be selected catering to the two dominant languages across the Middle East region.
The website includes all the information about Infiniti vehicles along with a new facility to request a test drive from Infiniti dealers across the region. Members of the media also have the privilege of accessing the Infiniti Media Channel which houses all the latest news plus still and moving images of the Infiniti product range. The design of the website is based on the Japanese aesthetic vision known as 'Dynamic Adeyaka' - a concept capturing the Japanese notions of grace and vibrant sensuality combined with modern progressive luxury. The website offers its visitors sophistication, innovation and emotional appeal. A representation of Infiniti's commitment to design and enforcement of the modern luxury experience. "Our new website will make a significant contribution to enhancing the Infiniti brand's visibility in the Middle East and is an important part of our Total Ownership Experience (TOE) philosophy" commented Abhijeet Pandit, General Manager of the Infiniti Business Unit in the Middle East. "Total Ownership Experience aims to anticipate excellence at every customer touch point from advertising, to showroom and then on to the website which will provide an appropriate brand entry point for discerning customers discovering more about the fabulous Infiniti product range" he concluded.Infiniti's Middle East product lineup includes the Infiniti premium luxury G Sedan and Coupe, the EX35 luxury crossover, the FX35/50 performance crossover, the M35/45 mid-size premium luxury sedan and the QX56 full-size luxury SUV. The lineup includes, advanced technologies such as the Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist and Four-Wheel Active Steering.
-Ends-
For more local information you can visit the Infiniti Media Channel through www.infiniti-me.com or contact:
Hakam Kherallah
Senior Manager
Corporate Communications Department
Tel: +971 4 881 7500
Fax: +971 4 881 9747
E-mail: hakam@nissan-me.ae
Vivian Hawat
Infiniti Press Office
Tel: + 971 50 567 6 132
E-mail: press@infiniti-me.com
© Press Release 2009
