Jeddah, Kingdom of Saudi Arabia - The all-new SLS will be available to order as of beginning of March at Aljomaih Automotive Company, General Motors' dealer for premium brands in the Kingdom. The SLS was revealed during a launch event for 2008 models of Cadillac and Saab vehicles, which was held at their Premium Brands' showroom located on King's Road in Jeddah.
The Cadillac SLS is the latest addition, and the third variant, in the successful STS range, joining the STS itself and the high-performance STS-V. It is based on the STS, but features additional design and engineering work.
"With the arrival of the SLS, the STS family will become a strong, three-member line-up. The STS and the STS-V have already established themselves as two successful cars, and the SLS is set to build on their success", said John Moran, Sales Director for General Motors Middle East Operations.
"Middle East customers demand excellence in luxury cars and place a premium on quality and performance, the dominant attributes of the SLS, so we pounced on the opportunity to satisfy this demand for long wheelbase luxury sedans", commented Moran.
Elegance, comfort, and superior driving performance are the SLS keynotes, with the new model boasting an array of standard equipment that that many competitors only offer as optional extras.
Externally, the SLS is unmistakably Cadillac in styling. The diamond-faceted contours echo the geometry of its CTS and STS stablemates, mirroring the brand's rich heritage of art in design, and subtle V-shapes, inspired by Cadillac's shield badge, are a recurring motif in exterior and interior design execution. The chrome pentagonal grille is a variant on the classic badge shape and points to the future of Cadillac's exterior design language, with cues inspired by the Cadillac Sixteen concept car.
In typical Cadillac fashion, the SLS excels in interior design, fittings, and finishes, delivering an outstanding experience from any seat. The tone is set by luxurious ambient lighting that bathes the cabin in tranquil and elegant 'Cadillac White,' an automotive innovation modeled on first-class air travel. The interior features classic Cadillac design cues and features best in class features such as seats that come complete with the power, ventilation, heat and massage full-function stress reduction facilities, as well as multi-direction power adjustment. The SLS's cut and sew interior leather boasts premium Tuscany leather upholstery and elegant wood accents.
The SLS has been comprehensively tested in harsh climate and driving conditions such as those it will encounter in the Middle East. Typical of its ability to more than match the environment is the independent tri-zone climate control delivered by the heating, ventilation and air-conditioning system, specially developed for extreme temperatures. Using the Smart Keyless Entry feature, the engine and climate control can be started as far away as 60 meters from the car, ensuring that the perfect cabin environment is always waiting.
"The SLS is an important step to grow Cadillac's presence in a competitive luxury market and its introduction to the Middle East will strengthen the brand's already powerful position in the region," said Moran.
-Ends-
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
E-mail saada.hammad@gm.com
© Press Release 2008
