Partnership will provide Saudi Arabia with the latest and reliable Japanese heavy equipment brand

March 5, 2014

M/s Abdul Latif Jameel has announced that they have formed a joint venture with M/s Sumitomo Corporation of Japan and have acquired the distribution rights in Saudi Arabia for the leading Japanese brand of heavy equipment - Komatsu. The new joint venture company is branded as Abdul Latif Jameel Heavy Equipment (ALJHE). By providing the latest and most reliable equipment, ALJHE will meet the growing demand for heavy equipment, particularly in the kingdom's booming construction industry.

The announcement was made on March 5, 2014 at a ceremony held at the Ritz Carlton Hotel, Riyadh, in the presence of His Excellency the Japanese Ambassador Mr. Jiro Kodera, senior Saudi government officials and representatives of leading companies in the kingdom's construction and industrial sector.

ALJHE will provide technologically advanced Komatsu equipment to the Saudi market, including, excavators, bulldozers, wheel loaders, motor-graders, rigid and articulated dump trucks.

Mr. Mohammad Arif Chishti, Managing Director of ALJHE, stated that ALJ's investment in the heavy equipment sector is aligned to Abdul Latif Jameel's commitment towards advancing the development of Saudi Arabia. By providing world-class construction and allied equipment coupled with top-quality guest support standards, as well as Sharia-compliant financing, we are doing more than just supplying products.

Saudi Arabia's construction industry is witnessing an increasing demand for heavy equipment due to the large number of projects in various sectors. Many of these projects are of national interest. ALJHE will contribute towards strengthening the heavy equipment sector's role in the development of the national economy.  

Mr. Chishti went on to say:  "Guest care is central to our business. We endeavor to become our guests' preferred partners, supporting them through the life of their equipment.  Our scope includes initial consultancy advice on the type of product they should buy or rent, proposing financing solutions, service agreements, onsite repairs operator training, technical training, immediate availability of parts and more. Our guest support standards ensure best in class up-time, thereby providing optimum utilization of the equipment."

Mr. Chishti concluded, "Sumitomo operates Komatsu distributors in various countries around the globe and this experience is immediately benefiting ALJHE. Our guests can thus expect operating standards that are the best in industry"

-Ends-

About Komatsu:
Komatsu Limited was established in Japan in 1921 and is recognized globally as a leading brand of heavy equipment. Komatsu Heavy Equipment is not entirely new in Saudi Arabia; they have been present in the kingdom for over 40 years.

About Abdul Latif Jameel Heavy Equipment (ALJHE):
ALJHE was established in January 2013 as a joint venture between the ALJ Group and Sumitomo Corporation of Japan. ALJHE provides Komatsu heavy equipment to various industries and has operations across Saudi Arabia with facilities in Jeddah, Riyadh, Dammam and Abha. Through continuous improvement programs like Kaizen and Voice of Guests, ALJHE is committed to provide a superior experience for their guests.

For more information, please contact:
Eman Al Zari
Senior Media Relations Executive - TRACCS
Tel:  +966 2 662 5757    Ext: 117
Mobile: 0565764276
Email: Eman.alzari@traccs.net

Majd Sayyaf
Deputy Managing Director - TRACCS KSA
Tel:  +966 2 662 5757    Ext: 131
Email: majd.sayyaf@traccs.net

© Press Release 2014