06 April 2014

In line with QTA tourism strategy, Marsa Malaz Kempinski will be an iconic waterfront hotel destination setting new standards of luxury enhancing the country's global tourism profile

Alfardan Hospitality and Kempinski Hotels have again partnered to bring to Qatar an iconic hotel development anticipated to set new hospitality benchmarks while further enhancing the country's image as a world-class tourism destination. The development, Marsa Malaz Kempinski - The Pearl, Doha will be an artistic masterpiece and architectural landmark overlooking The Pearl, Qatar and the pristine waters of the Arabian Gulf.

Conceived to be the ultimate waterfront hotel destination in the region, this world-class private island development spanning over 500,000 sq.ft will go beyond offering 5-star luxury service by providing guests an extraordinary island experience in Qatar. Set to open in last quarter 2014, this grandiose development harmoniously blends the authentic Qatari culture in terms of Arabian hospitality with an iconic Venetian concept significantly highlighted in the overall architecture of the development. The attention to detail and comprehensive design is seen from every corner of the external façade and enhanced with a posh combination of sophisticated interior elements within the various areas of the hotel; making it a true iconic destination like no other in the region.

Marsa Malaz Kempinski is the second project to be undertaken by Alfardan Hospitality in partnership with renowned international hospitality group Kempinski Hotels, who collaborated on the development and management of Doha's tallest hotel tower, the Kempinski Residences and Suites.

Surrounded by water this artistic themed waterfront hotel is set to attract thousands of visitors from all over the globe  with its beachfront setting,  extravagant interiors and exteriors, finest comforts and personalized service; appealing to both the business and lifestyle connoisseurs making it the most sought after hospitality address and one of Qatar's most important tourism developments. Marsa Malaz Kempinski when complete will be a true tourism attraction for Qatar, in line with the recently announced strategy of the Qatar Tourism Authority to position Qatar as "a world-class hub with deep cultural roots" inspired from the Qatar National Vision 2030 and the National Development Strategy 2011 -2016 which sets an ambitious plan for the country's growth in the tourism sector.

Omar Alfardan, President and CEO of Alfardan Group, said: "Marsa Malaz Kempinski - The Pearl, Doha will truly set itself as an iconic waterfront destination reflecting the true splendor of Doha; enhancing the international reputation of Qatar as a fast-emerging luxury tourist destination. We are proud of this accomplishment, to develop a world-class luxurious destination in Qatar, coinciding with the Qatar Tourism Authority's Strategy and to be in line with the long-term economic development strategy of the Government in enhancing Tourism in Qatar thereby attracting more and more visitors to the country from various corners of the globe. Our promise to deliver unique properties famous for quality, luxury and excellence has been known throughout our venture into hospitality developments, as we aim to create unforgettable destinations and exceptional experiences for residents and visitors of Qatar."

Alfardan continued, "Alfardan Hospitality and Alfardan Group as a whole have been in line with the development and strategic direction of the country under the visionary leadership and continuous support of H.H. Sheikh Tamim Bin Hamad Al Thani, The Emir of Qatar; who has inspired us to strive forward and deliver the extraordinary in every development or service we develop. Our commitment and support to the long-term strategy of Qatar is evident today with the Marsa Malaz Kempinski, The Pearl Doha and will continue to be as we continuously develop iconic projects in the near future."

Marsa Malaz Kempinki, The Pearl Doha will redefine hospitality in the region with its abundant facilities, amenities, entertainment elements and luxurious spacious accommodation offerings. Visitors to the hotel will appreciate the intricate architectural grandeur designed with precision, in a luxury environment with a meticulous attention to detail, making it the ultimate choice for either business or tranquil pleasure. Alfardan Hospitality during the duration of this development spared no efforts in partnering with the best consultants and contractors so as to deliver on its promise of offering unique and extraordinary hospitality destinations in Qatar and the region.  

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About Kempinski
Created in 1897, Kempinski Hotels is Europe's oldest luxury hotel group. Kempinski's rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 75 five-star hotels in 32 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014.

Alfardan Hospitality
Marsa Malaz Kempinski, The Pearl Doha is owned by Alfardan Hospitality, a member of Alfardan Group. The division was established with the core mission to deliver innovative and exquisite hospitality concepts in Qatar by providing new and iconic offerings in the local hospitality market, such as destination hotels and outlets. Alfardan Hospitality's aim is to coincide with the Qatar Tourism Authority's strategy for the country, so as to place Qatar on the map of being a preferred tourist destination, providing tourists an unparalleled luxury staying experience. Alfardan Hospitality manages the Alfardan Group's hotel and hospitality portfolio which include F&B offerings, celebrity international outlets, 5-star hotels and Spas with a team of experienced hospitality and hotel experts who have been able to bring in new concepts to Qatar over the years.

For further information, please contact:
Orient Planet PR & Marketing Communications
Doha, Qatar
Telephone: +974 44099814
Email : media@orientplanet.com
Website
: www.orientplanet.com

© Press Release 2014