Alfardan Automobiles, BMW Group's exclusive importer in Qatar, announced that its first half-year sales have grown by 24 per cent on 2003.
"We attribute this success to our attractive product line-up and efficient after-sales service, committed to delivering the highest international standards in customer satisfaction," said Ahmed Sorour, Vice President Sales & Marketing, Alfardan Automobiles.
"As the country is experiencing a strong economic boom, we are determined to continuously enhance our product offering and services to sustain our leading position in the market.
"This year, we are undergoing expansion plans with the launch of a new used car showroom, which affirms our commitment to continuously deliver the highest standards of customer satisfaction.
"We are on a steady course for the year and our vision remains the same - to maintain our position as the fastest growing luxury performance car manufacturer in Qatar," said Sorour.
Alfardan Automobiles kicked off 2004 with the launch of new models from BMW Group - the new BMW 6 Series Coup and Convertible, the BMW X3 and the new look BMW X5 which received a positive response and sales are going strong.
In addition, through BMW Group's flagship, the 7 Series, Alfardan Automobiles has succeeded in establishing it as the luxury car of choice for international conferences, renowned hotels and government bodies in Qatar.
The BMW 7 Series represents a benchmark in the luxury performance segment combining supreme luxury with equally dynamic performance and motoring comfort.
"We are proud that today, the new BMW 7 Series holds the number one position in its segment," said Sorour.
In the luxury sports coupe segment, the BMW 645Ci makes a clear statement. The car's fascinating design creates pure emotion and despite its sporting performance, this thoroughbred coupe ensures driving comfort of the highest caliber. The 645Ci provides maximum seating comfort to all its passengers with luxury features and an ambience of sheer elegance. For open-air driving pleasure, the 645Ci Convertible, is the ultimate dream car.
Launched last year, the new 5 Series is performing exceptionally well. The new 545i model boasting a 4.4 V8 VALVETRONIC engine, behaves just like a real sports car, sprinting from 0-100 km/h in a mere 5.8 seconds. The 5 Series' dynamic performance and safety technology further strengthens its position as the ideal choice for both young businessman and families.
Coinciding with the first half sales success Alfardan Automobiles announced the arrival of the BMW X5 4.8is, the most powerful of the BMW X5 models, which has been eagerly awaited.
Sorour said: "The BMW X5 4.8is has received an unprecedented welcome from customers for its technologies and accessories."In addition to its very powerful 4.8 litre engine, producing 360 bhp, there is the panoramic sun roof, covering the front and back seats, and the all-wheel X Drive system that is considered the most intelligent all-wheel drive system in the world.
"The end of 2004 marks the arrival of the new BMW 1 Series - the first premium car in its class - and the MINI Convertible, offering MINI enthusiasts the joys of open-air motoring," added Sorour.
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Zahabia Motiwala
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© Press Release 2004
