Patented technology allows up to 5 times more oxygen flow in contact lenses, retains lens moisture and resists deposits

Dubai, United Arab Emirates, May 6th, 2012 - Alcon Vision Care, the global leader in eye care, will showcase its innovative AIR OPTIX® family of contact lenses, with the TriComfort™ Technology, at Vision-X Dubai which will take place May 8-10 at the Dubai International Exhibition and Conference Centre.

The Alcon Vision Care patented TriComfort™ Technology, in the Air Optix brand contact lenses, is unique and helps minimize the rate of contact lens dehydration in an unprecedented way, providing up to five times more oxygen for superior comfort, all day long.

Dr. Tarek Mahmoud, Professional Marketing Manager, Alcon Vision Care ME, said: "Our Air Optix contact lenses, with TriComfort™ Technology, resists deposits better than any available two-week or monthly replacement silicone hydrogel lens, contributing to healthy and comfortable lens wear. The high oxygen transmissibility allows up to five times more oxygen through the lens than traditional soft contact lenses, for white healthy looking eyes."

He added: "Alcon Vision Care TriComfort™ Technology is present in the Air Optix Aqua contact lenses brand, providing the wearer with retained moisture throughout the day and superior deposit resistance. It is also present in the Air Optix for Astigmatism, which delivers six times more oxygen through the lens for consistently stable vision and outstanding visual acuity."

Alcon Vision Care will exhibit its range of contact lenses products and solutions at the Al Amin Medical Instruments Co. (AMICO) stand F40-F50, Sheikh Saeed Hall.

"We are honored to showcase our contact lenses portfolio with AMICO, the region's pioneer and leader in medical instruments and products and an Alcon Vision Care strategic partner in the Middle East. Our valuable eye care professionals, retailers and visitors are welcome to learn more about Alcon Vision Care contact lenses products and meet the regional team at Vision-X Dubai," added Dr. Mahmoud.  

Vision-X Dubai is the Middle East's largest and most established optical exhibition and conference, providing the ideal platform for manufacturers, suppliers and distributors to showcase the very best in eye fashion wear and medical eye care products.

"Vision-X Dubai is a great platform for leading international companies and global industry professionals to come together under one roof. Our presence at Vision-X furthers our commitment to the eye care sector and to our partners and retailers in the region," concluded Dr. Mahmoud.

About Alcon Vision Care
Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. The three Alcon businesses - Surgical, Pharmaceutical and Vision Care - offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group with pro-forma sales of USD 10 billion in 2011. Headquartered in Fort Worth, Texas, USA, Alcon has 23,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit http://www.alcon.com/

Alcon and CIBA VISION - Together As One

By combining Alcon, CIBA VISION and Novartis Ophthalmics into one global eye care business, Alcon now offers the widest spectrum of ophthalmic Surgical, Pharmaceutical and Vision Care products in the industry. Building on our decades of experience, Alcon is committed to advancing innovations in eye care, and pioneering unchartered territories to address unmet patient needs.

Today, we are moving forward with the commercial integration of CIBA VISION into the Alcon Vision Care Business, and are uniting the CIBA VISION and Alcon names under one corporate brand - Alcon.

Together we are now one company and one Alcon, working to shape the future in eye care.

Media Contact:
Salma Zaki
Alcon Vision Care ME
Tel: +971 4 4493783

Tarek El-Moukacher
ASDA'A Burson-Marsteller
Tel: +971 4 4507600

© Press Release 2012