"CT Soft solutions will enable agents to work smarter, not harder"

November 28, 2004 UAE - Consulting and Professional Services organization CT Soft, one of the Al Yousuf Group's IT companies, today announced that it has been appointed MEA region Master Distributor for Advatel, a leading global provider of Contact Centre Management solutions.

Currently utilised in seventeen countries and available in four different languages, Advatel's products enable organisations to handle customer calls more quickly and effectively so that agents work smarter, not harder. With an increasing amount of business being conducted over the telephone and directed into contact centres around the region, CT Soft's alliance with AdvaTel comes in reply to a strongly felt market need.

Underlining the importance of the partnership, Suhail Zain-Eldeen, Managing Director, Al Yousuf IT Companies, said this strategic tie-up reflects the Al Yousuf philosophy of constant development: "CT Soft specializes in customer contact solutions and we ensure clients always have access to the latest in cutting-edge technology. This partnership with AdvaTel strengthens our product portfolio for the contact centre industry."

Zain-Eldeen added: "The Middle East communication networks market is growing and companies require closer contact with their customers. They are faced with the challenge of striking the right balance between service to callers and economical staffing of the contact centre. Efficient and well-informed communication is crucial to the success of an organisation."

"The company with a finely tuned and responsive call centre has a clear edge over its competitors. We are uniquely positioned to address the communication needs of these organisations thanks to our strong heritage and commitment to investment in research and development," Zain-Eldeen added.

CT Soft will be promoting Advatel's 'Quality Monitoring' and 'Productivity Enhancement' QMC ranges of products through regional distribution channels involving PBX vendors, IT Companies and OEM relationships. QMC (Queue Management Communication) is a rapid communication system that keeps companies updated with contact centre queue information, ensuring that critical call waiting information is available to agents, supervisors and managers. QMC also provides the essential link which identifies the invisible unanswered call demand and allows for immediate management input.

Expressing his delight with the partnership, Philip Wong, Director Export Development, Advatel said: "Our Queue Management Communication (QMC) range of call centre products ensures that productivity and profitability can be increased with real time information."

"We are pleased to appoint CT Soft as our Master Distributors as they reflect our dedication to providing timely and sophisticated solutions. AdvaTel's aim is to be the number one supplier of communications solutions to businesses across the region, and in utilizing CT Soft's position across the Middle East, we hope to achieve that goal," Wong added.

-Ends-

Note to editors:
About Al Yousuf IT Companies: Al Yousuf IT Companies, are one of the Middle East's premier IT solutions providers, and part of Al Yousuf LLC.  In addition to Corporate PC sales, Al Yousuf IT Companies supplies a range of Call Centre, Multimedia Messaging, Mobility/Wireless, Data Networking and PABX/IP System solutions.  Other offerings include Internet/Intranet Applications, Customer Relationship Management (CRM Applications) and Web-based solutions.

About AdvaTel
Recognised worldwide as a market leader, AdvaTel's family of Contact Centre Management products are currently utilised in seventeen countries and available in four different languages. Managers can also run AgentBoard+ unobtrusively on their PC screens and easily monitor the service being given to callers from any location on the LAN or WAN. So wherever they are, they know exactly how well the call centre is performing.

Along with traditional Wallboards, AdvaTel QMC also offers AgentBoard+ which displays real-time call waiting data, half hourly performance reports and messages directly onto the PC screens of Agents, Supervisors and Managers.  Clarity and Clarity + Agent, produce customised reports and monitor Agents' performance.

Issued on behalf of CT Soft by Hill & Knowlton. 

For further information please contact
Stefan Batory or Bina Mathews
Tel: +971 4 33 44 930
Email: Stefan.batory@hillandknowlton.com or Bina.Mathews@hillandknowlton.com 

© Press Release 2004