Premier Dubai Development Company Hands W Hotels the Management Agreement for US$ 180 Million Hotel on Palm Jumeirah
Dubai-based property developer, Al Sharq Investment, has announced that W Hotels, the fastest growing luxury hotel brand in the world, has been appointed to operate the W Dubai-The Palm, a US$ 180 hotel project situated on the iconic Palm Jumeirah, Dubai. Scheduled to open in late 2009, W Dubai-The Palm represents W's second hotel in Dubai and third in the Middle East following W Dubai-Festival City and W Doha.
"Al Sharq is committed to delivering high-end, quality driven, innovative leisure developments", commented Steve Tight, CEO, Al Sharq Investment, "and we are convinced that W Hotels will provide a unique and exciting luxury guest experience at the Palm that exceeds all expectations".
W Dubai-The Palm is located on the Crescent section of The Palm Jumeirah and will offer 400 rooms with beach frontage and stunning views of the Palm, the Arabian Gulf and the Dubai skyline. As with W's existing hotels, W Dubai-The Palm will feature W's signature design elements, creating a destination for 'out of town' guests as well as for the sophisticated local business and social community.
"This project cements Starwood's leadership as the premier operator in the Middle East," said Roeland Vos, President of Starwood Hotels and Resorts, Europe, Africa & Middle East. "W Dubai-The Palm is another significant step in W's global expansion and an important step for Starwood in offering our guests ever more unique experiences."
W Dubai-The Palm will have approximately 400 rooms, including suites and the signature W Living Room experience, multiple restaurant outlets, a destination bar and spa, and access to all of the Palm amenities including world class shopping on The Golden Mile, and luxury boat marinas. Guests will indulge in the W signature beds with feather-top mattresses, 350 thread-count Egyptian cotton sheets and goose down comforters.
They will also be treated to Whatever/Whenever service, the hotel's 24-hour concierge that can provide whatever guests want (from a pair of running shoes to private jet service), whenever they want it. In a complementary move, Al Sharq will also release 200 prestige freehold residences on the Palm Jumeirah, adjacent to the W Dubai-The Palm, featuring 40 metres of pristine beach front and access to the amenities and services of the W Hotel.
The announcement of the W Hotel, in addition to Al Sharq's freehold residences on the Palm Jumeirah, follows hard on the heels of their development projects in Dubailand, Sheikh Zayed Road and Business Bay. These bring Al Sharq's total investment in its current slate of real estate developments to over US$ 2 billion.
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About Al Sharq:
Established by Chairman Ali Al Shehri in response to the Middle East market's appetite for quality driven and innovative real estate developments, Al Sharq offers an expanding portfolio of signature projects in Dubai. Based on cutting-edge design by the world's leading architects and world-class operations for its leisure properties, Al Sharq is positioned as a leader in the luxury sector of Dubai real estate.
About W Hotels:
W Hotels is a global lifestyle brand with 21 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort and cultural influences from fashion to music to art and everything in between. Recent openings include W's first resort property, the W Maldives Retreat and its first property in Canada, W Montreal. W Residences, offering the W lifestyle at home, have been announced for Las Vegas, Hollywood, South Beach, Fort Lauderdale, Phoenix, Scottsdale, Philadelphia and Hoboken. W's first residential property, W Dallas Victory, opened in June of 2006. Internationally, W has announced plans for hotels in Istanbul, Barcelona, Hong Kong, Shanghai, Santiago, Athens, Doha and Dubai. For more information, visit www.whotels.com.
About Starwood Hotels & Resorts Worldwide, Inc.
One of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Mridien and the recently announced AloftSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
For media enquiries please contact;
KC Kavanagh
Starwood Hotels & Resorts
914.640.8339
kc.kavanagh@starwoodhotels.com
Nathalie Visele
Director
Shamal Marketing Communications
PO Box 24459
Dubai,
UAE
Tel: +971 50 4576525
E-mail: nathalie@theshamalgroup.com
© Press Release 2006
