Ras Al Khaimah, 21st May 2013: Al Hamra Real Estate has become one of the first real estate organisations to implement the SAP tenant relationship management software. The complete management solution allows for centralized management of the real estate portfolio. The Al Hamra Group has undergone extensive SAP training for all employees to ensure optimal utilisation of the management software by all departments and synchronised progressive output.
Al Hamra has implemented the Flexible Real Estate (REFX) modules along with financial, HR, Project Management, Facility Management and Material Management modules. Additionally SAP Customer Relationship Management (CRM) has been implemented to provide full service to existing customers and new investors. The Tenant Relationship Management (TRM) is the latest enhancement to SAP CRM and Al Hamra Real Estate Development is the first in the world to implement it. TRM provides synchronization of REFX module with CRM allowing customer service agents to have complete information about clients thus saving time in providing the right service.
Barry Ebrahimy, Head of Sales & Marketing, Al Hamra Village recently spoke at the SAP Real Estate Conference presenting Ras Al Khaimah (RAK) and Al Hamra Village to Real Estate professionals explaining how Al Hamra uses TRM. He said. "The TRM solutions will enable stakeholders to check the status of projects, track payment of bills, centralize human resources and administration processes. The upgrade is expected to enhance overall performance further and instill a systematic flow. The software module is designed according to the best business or industry practices and is configured to map activities. This encompasses everything from the corporate structure down to specific pricing. It will also provide the workforce with access to standard information, immediately, across the entire company."
Al Hamra uses CRM to log service and maintenance requests for its residents as well as receive inquiries for its properties. The implementation of the TRM is in line with the long terms plans to make RAK and Al Hamra Village the ideal investment opportunity for prospective clients while providing them complete transparency in the process.
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Al Hamra Real Estate
With the Al Hamra Village being its flagship master planned development, Al Hamra Real Estate and Development has established itself as a significant real estate developer in the UAE. The Al Hamra Village is a luxury integrated community which is uniquely located in Ras Al Khaimah on the shores of the Arabian Gulf, approximately 45 minutes from Dubai. The master planned development covers an area of 2.5 million square metres and includes 1.5 kilometers of pristine beaches, 1,000 villas and townhouses, 3,000 residential apartments, 2 hotels, 3 resorts, an 18 hole golf course, clubhouse, a marina and a shopping mall all within a safe and secure community. Al Hamra Village offers investors a unique opportunity to purchase freehold property in the emirate.
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© Press Release 2013
