The new Mitsubishi Pajero 2007 is here in the UAE with its stunning, authoritative and sophisticated new look. The new stylish makeover of the new Pajero 2007 continues beyond its peripherals to the interiors as well. It is of great significance to note that the new Pajero 2007 retains its rugged rally heritage and Mitsubishi's time tested 4WD systems and technology. The 2007 model is the 4th generation of the marque that was launched first in 1982. After its refurbishment, the new generation sporty Pajero is a 'Global-standard All-round SUV' that is more adventurous than ever, at the same time promises a car like handling and comfort.
Ready to take adventure to the extreme limits, the new Pajero 2007 is equipped with a new 5.1 channel Rockford sound system. The new front-end design is accentuated by the stylish headlamps, grille and front bumper designs that give it a powerful, ground-hugging stance. Available in 3.8 and 3.0 liter engines, the new Pajero 2007 is widely welcomed by the automobile enthusiasts around the world as a luxurious premium-value all-round SUV.
While commenting on the new Pajero 2007, Mr. Ahmed Al Habtoor, CEO - Al Habtoor Motors, said "The new Pajero 2007 is packed with a lot of exciting features. We are expecting a new margin of customers who appreciate style and luxury in an SUV apart from its adventure skills and are proud to present this to all those automobile aficionados who enjoy a special bond with the marque and take pride in its rally winning heritage." Mr. Ahmed Al Habtoor also said, "The latest edition is a truly rewarding choice as it offers great value for money. Moreover, the marque generally have a high resale value and it is a reality that resale is a major factor for most customers while buying a new car, especially in UAE."
Mitsubishi has enhanced its road capabilities and durability while retaining its monocoque body with built-in frame and all-round independent suspension and Super Select 4WD-II - a feature carried on from the 3rd generation Pajero that imparts its go-anywhere capabilities over all surfaces. Safety and environmental performance are again areas where the new Pajero 2007 excels.
Besides the 3.8 litre engine with Mitsubishi Active Stability Traction Control system (MASTC) and sports mode, the new Pajero 2007 is also available in a more economical 3.0-litre engine. The 3.8-litre comes with a V6 24-valve SOHC MIVEC engine and features INVECS-II 5-speed automatic transmission whereas the 3.0-liter version comes with a V6 24-valve SOHC ECI-Multi fuel injection engine, features INVECS-II 4-speed automatic transmission.
Talking about the Pajero 2007 launch campaign, Mr. Roger Ghosn, Marketing Manager, Al Habtoor Motors, said "This time we chose to introduce the new Pajero 2007 to the UAE market through a short, dramatic and exciting 3-day 'Missing Campaign'. We got the Pajero enthusiasts to guess what is missing in the new Pajero and announced a new Pajero 2007 as reward." During the promotion, from 11th to 13th February, Al Habtoor Motors invited people to come to its showrooms to view as well as to guess and rewarded every visitor with a free gift. Those who got the correct answer went into a raffle draw. At the launch, Al Habtoor Motors completed the campaign puzzle with the message - 'You were missing from the new Pajero 2007'.
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About Al Habtoor Motors
Al Habtoor Motors is the exclusive distributor of Mitsubishi, Bentley, Aston Martin, Fuso, TEMSA, Ralliart and Bugatti in the UAE, and a part of the UAE based diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied interests and substantial investments ranging from Engineering, Real Estate, Hotels, Leasing, Education, Publication and Automobiles. The relationship between Al Habtoor Motors and Mitsubishi Motors Corporation (MMC) goes way back to 1983, and ever since Al Habtoor Motors has been the exclusive partner for MMC in the UAE.
For more information please contact:
Anamita Chakraborty
Marketing Communications Specialist
Al Habtoor Motors Co. LLC.
Tel: +971 4 294 1055 (extn 105)
Fax: +971 4 294 4118
E-mail: a.chakraborty@habtoormotors.com
© Press Release 2007
