Company recognized for key role in reinforcing Genius brand's leadership in region's IT peripherals, networking and display solutions segments
Al Falak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, was named as Genius Computer Technology's (GCT) '2011 Partner of the Year,' during 'Partner with Excellence' summit held recently in Dubai. The event, which was organized by GCT, is part of a strategic initiative aimed at reinforcing GCT's business relationship with its partners in the Middle East and North African (MENA) region. The award, which was presented by KYE Systems Corporation President Sam Liou, was given in recognition of Al Falak's outstanding sales performance achieved for key Genius products and helping strengthen its leadership and market presence in the Middle East region.
The event was attended by GCT's channel partners coming from 23 countries across the MENA region. During the two-day summit, participants shared best practices and discussed strategic initiatives aimed at creating more business and marketing opportunities for GCT in the MENA region. The summit also showcased the roll-out of a new range of products and the sharing of the company's future growth plans and initiatives.
Ahmed Ashadawi, CEO and President, Al-Falak Electronic Equipment & Supplies Co., said, "We are honored with the recognition given to us by GCT and KYE Systems Corporation, which shows the continued trust and confidence in our abilities to reinforce the Genius brand's presence in the MENA region. The 'Partner of the year' award also reflects Al Falak's continued commitment towards providing our customers with high-quality, world class and reliable IT products.
Al Falak has consistently been ranked by Arab News as one of the top 100 companies in Saudi Arabia. The company delivers enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East. Al Falak's portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.
"The 'Partners with Excellence' summit is our way of acknowledging the outstanding efforts and contributions made by our channel partners in the MENA region. Al Falak has played a key role in driving in growth and development for GCT. Our strategic partnership with Al Falak has given us the confidence to look towards increased growth and an even stronger market presence in the long term," said Sam Liou, President, KYE Systems Corporation.
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About ALFalak Electronic Equipment & Supplies Co
With over 29 years of experience and operations throughout the Middle East, ALFalak is focused on delivering complete end-to-end solutions and provides a wide range of products and services including system solutions and consulting; system integration and networking; IPTV solutions; analytical and business intelligence and data warehousing; IT risk mitigation; enterprise resource planning; application software solutions; computer supplies and accessories; e-business; civil/general contracting; project management; and manpower outsourcing.
Since its establishment in 1981, ALFalak has been providing both public and private organizations with a unique blend of IT consultancy and customized IT solutions. Its strategic partnerships with leading international IT companies has positioned ALFalak to meet the most demanding IT requirements of its clients, while assuring maximum client satisfaction. A list of the company's strategic partnerships include HP; Imation; Genius; 3M; Adobe Creative; Lexmark; SAS; Oracle; Testhouse; Compuware; IBM; SERENA; Sterling Commerce; TecFacs; Vanguard; Halcyon; Ericsson; PAV Data Systems; Juniper Networks; Aruba; Alcatel-Lucent; Blue Coat; ADC; NETASQ; Codebaby; Motorola; and Secure Computing.
For more information about ALFalak, visit www.alfalak.com.
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© Press Release 2011
