A sensual concentrated perfume for men and women


Dubai, November 19, 2002: Ajmal Perfumes, renowned manufacturers of oriental and western fragrances in the UAE, has launched Jazaab, a modern unisex ‘Dahn Al Oudh’ perfume steeped in traditional notes.
 
Jazaab, meaning ‘attractive’ in Arabic, is a rich, woody fragrance that wraps the wearer in warmth and will appeal to both men and women in the Emirates with its traditional and pure Dahn Al Oudh essence, in a modern form.
Nazir Ajmal, Chief Perfumer, Ajmal Perfumes commented, “The demand for more Dahn Al Oudh fragrances continues to grow and this popularity has led us to create another such fragrance – Jazaab – for men and women who are in tune with today’s trends, but continue to value tradition.” 
 
“Jazaab is a pure Dahn Al Oudh essence and retains the inherent character of the legendary extract well-known for its woody, sensual qualities,” added Ajmal. 
 
Presented in a discreet ultra-modern crystal bottle containing 3ml of the concentrated fragrance, Jazaab features a unique conical golden cap.  The stylish fragrance bottle, which conveniently fits in the palm of one’s hand, is encased in an elegant cream and brown hard box with a clever magnetic closure, evoking feelings of warmth and richness.
 
-Ends-
 
Note to Editors:
Ajmal, in its 50-year history of creating fragrances, has mastered the art of perfume-making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating oriental and western fragrances available in the region. Ajmal has established a strong presence in the Middle East with over 55 exclusive retail outlets, including 24 in the UAE, and hundreds of dealerships across the Middle East.
 
For further information, please contact:
Samantha Wood/Jehad Saleh
ASDA’A Public Relations,
Burson-Marsteller Exclusive affiliate in the Middle East
Dubai, UAETel: +971-4-3344550 Fax: +971-4-3344556
E-mail: info@asdaa.com

© Press Release 2002