Vantage Capital Group

Vantage Capital Group

Vantage Capital (, Africa’s largest mezzanine fund manager, announced today that it has signed legal agreements relating to a €30 million equity investment for the acquisition of a significant minority stake in Promamec, which will facilitate the exit of the private equity fund AfricInvest, and fund growth capex. The transaction is conditional upon the approval of the Moroccan competition authorities.

Founded in the early 80s by the Lahlou Family, the company has pioneered the local production of medical consumables and in the process has grown into one of Morocco’s leading medical consumables and equipment distributors.

This investment will enable Promamec to finance its development plan that involves increasing the company’s production capacities, broadening its product offering by launching new product categories, and strengthening its positioning in sub-Saharan Africa.

Mr. Naoufal Lahlou, CEO of Promamec, commented “We are delighted to welcome into our shareholding Vantage Capital, a leading pan-African investment firm. Vantage Capital will accompany us over the next few years in our strategy to diversify our current product range, increase our production capacity and, above all, expand our geographical presence in sub-Saharan Africa. The Vantage team is totally aligned with our vision.”

Mr. Luc Albinski, Executive Chairman at Vantage Capital, added, “We are very pleased to announce the signing of this new deal in Morocco. The Kingdom is in the process of achieving a major milestone, namely, the generalization of the health insurance system. We have no doubt about Promamec's ability to play a key role in further improving the quality of Morocco’s healthcare system.”

Mr. Driss Benabdeslam, Associate Partner at Vantage Capital, concluded, “We are very happy to participate in an exciting new chapter for a Moroccan leader in the distribution of medical consumables and equipment. Since our first interactions with Promamec’s teams, we have been pleased by the depth of expertise and the strong cohesion between team members. Our funding will make a meaningful contribution to the improvement of healthcare access in Morocco by supporting one of the Kingdom’s main medical suppliers.”

This transaction represents Vantage Capital’s 34th investment across four generations of funds with its portfolio of investments spread across eleven African countries. Promamec also marks Vantage Capital’s third investment in Morocco, thus reinforcing its presence in one of its key target markets.

Vantage Capital was advised by Derenia Capital who acted as financial advisor for the transaction, and by Clifford Chance (in Morocco) who acted as its legal counsel. PwC (in Morocco) and Webber Wentzel (in South Africa) provided tax advice, PwC&Deloitte (in Morocco) were the financial advisors, Strategy&(part of the PwC network in Morocco) provided commercial advice, and Ibis Consulting (in Morocco) reviewed the environmental impact.

Promamec and AfricInvest were advised by Allen&Overy (in Morocco) who acted as their legal counsel and by Smyle Finance who acted as financial advisor. A&B Associés acted as legal counsel to the Lahlou family.

Distributed by APO Group on behalf of Vantage Capital Group.

For more information contact:
Luc Albinski
Executive Chairman
Tel: +27 83 390 7703

Driss Benabdeslam
Associate Partner 
Tel:  +33 7 86 67 53 98

About Vantage Capital:
Founded in 2001, Vantage Capital is an Africa-focused fund manager that has raised funds of over $1.6 billion.

Since 2006, Vantage Capital’s Mezzanine division has made 34 investments across four successive funds into 11 African countries, making it the largest and most experienced independent mezzanine funder on the continent. In addition, Vantage Capital’s GreenX division has made fourteen senior debt investments into South African solar and wind energy projects across two funds.

Vantage Capital targets mezzanine debt opportunities of $10-50m across more than a dozen key African markets.

Mezzanine debt is an intermediate form of risk capital, which is situated between senior debt, the least risky tranche of the capital structure, and equity, the most risky. It combines elements of both debt and equity thereby providing companies with long-term funding on terms which are less dilutive to shareholders than pure equity.


About Promamec:
Promamec is one of the leading medical equipment and consumables distributors in Morocco. The company is also one of the few players in Morocco to produce medical consumables.

Thanks to the longstanding partnerships with medical technology industry leaders, Promamec has become the medical distributor with the most extensive offering in terms of medical specialties covered in the country.

Promamec is led by a highly educated, experienced and skilled management team with deep industry expertise able to successfully develop the business and enhance performance.