Abu Dhabi-UAE:  In line with its mission to embrace innovation, new technologies, and empower the talented youth, Abu Dhabi National Exhibitions Company (ADNEC) has collaborated with startAD, the global programme anchored at New York University Abu Dhabi (NYUAD) and powered by Tamkeen, as an innovative approach to further showcase their innovation abilities and strategies.

ADNEC cemented this new partnership with a signing ceremony with startAD, after supporting the launch of four smart bins for waste recycling, created from a prototype developed by Cycled, a technology start-up incubated with startAD at NYUAD during the Abu Dhabi International Boat Show (ADIBS) 2019 at the ADNEC Marina, with the aim of measuring the popularity of this environmental innovation among the show visitors.

The smart bins help event organisers improve visitor engagement while reducing waste management costs. As soon as some waste (mainly metal, plastic or glass) is disposed into the Cycled Smart Bin, information regarding the weight of the material, along with the amount of carbon emission saved by using this smart bin, will be displayed on the person’s smart device.

Ahmed Al Obaidli, Chief Operations Officer of ADNEC, said: “We are proud to launch the Cycled Smart Bin, an outcome of our joint efforts with startAD and NYUAD. The Cycled Smart Bin is a symbol of ADNEC’s commitment to its collaborative innovation and sustainability initiatives. ADNEC has always been at the forefront of giving a head start to worthy innovative ideas that take humanity to the next level of creating a sustainable future.”

Al Obaidli added: “ADNEC is extremely proud to be a key player in driving the UAE’s innovation and environmental sustainability strategy. The instant carbon-saving information shared over mobile phone to Cycled Smart Bin users is a positive input that will encourage them to be willing partakers in creating a green future. Innovations like the Cycled Smart Bin will go a long way in fostering environmentally responsible behaviour in people. Depending on its popularity, this smart product may soon be scaled up for wider use in society.” 

Vice Provost of Innovation and Entrepreneurship at NYUAD and Managing Director of startAD Ramesh Jagannathan, commented: “startAD is committed to bringing social impact solutions from the margins to the mainstream of entrepreneurial focus. ADNEC is setting a strong example as a corporate leader by opening its doors to young innovators building solutions to global challenges. We are proud to partner with ADNEC in this significant partnership, where ADNEC is taking concrete steps in fostering innovation and sustainability to create impact.”

startAD is a global accelerator at NYUAD that facilitates deserving technology start-ups from around the world to scale up their ventures in association with industry leaders. From among a number of seed-stage innovations, ADNEC chose to aid the development of the Cycled Smart Bin as it was in line with the company’s commitment to environmental sustainability. 


About Abu Dhabi National Exhibitions Company (ADNEC)

Abu Dhabi National Exhibitions Company (ADNEC), a leader in managing and developing international strategic centres, was founded with a vision to become the leading destination for popular, high-profile international conferences, exhibitions and congresses in the Middle East and North Africa. It owns and operates the Abu Dhabi National Exhibition Centre, the largest exhibition venue in the MENA region. In addition, ADNEC also includes ExCeL London, Al Ain Convention Centre, Aloft London ExCeL, Aloft Abu Dhabi, Andaz Capital Gate Abu Dhabi, ADNEC Services LLC, Capital Hospitality, and IDEX LLC. ADNEC group is working on developing its network of companies and is on a mission to enhance business tourism in Abu Dhabi by creating a platform that enables event organisers to realise their goals of connecting people via world-class events and venues and delivering best-in-class services to exceed stakeholder expectations. For more information, please visit: http://www.adnecgroup.ae 

About startAD

startAD is an Abu Dhabi-based global accelerator steering seed-stage technology startups to launch, develop, and scale their ventures. Anchored at NYU Abu Dhabi and powered by its partner Tamkeen, the accelerator equips startups to pilot solutions with industry leaders, while enabling corporates to innovate with startups disrupting their core businesses.

startAD has the unique domain expertise and state-of-the-art facilities to develop startups with a focus on hardware and AI, as well as other solutions in priority industries including aviation, energy, sustainability, construction, and security. Enrolled startups benefit from startAD’s extensive range of programs and global network of investors, mentors, and experts, in addition to access to startAD’s seed fund for local startups. Since startAD’s launch in 2016, participating startups have raised $8 million in investment, secured numerous pilot projects, and have been recognised with global design and product awards.

About Tamkeen

Tamkeen is an Abu Dhabi based company mandated to deliver projects to meet the UAE’s vision of knowledge-based development.  Tamkeen works with a variety of local and international institutions to enrich the UAE’s social, cultural and educational landscape.

About NYU Abu Dhabi

NYU Abu Dhabi is the first comprehensive liberal arts and science campus in the Middle East to be operated abroad by a major American research university. NYU Abu Dhabi has integrated a highly-selective liberal arts, engineering and science curriculum with a world centre for advanced research and scholarship enabling its students to succeed in an increasingly interdependent world and advance cooperation and progress on humanity’s shared challenges. NYU Abu Dhabi’s high-achieving students have come from 115 nations and speak over 115 languages. Together, NYU's campuses in New York, Abu Dhabi, and Shanghai form the backbone of a unique global university, giving faculty and students opportunities to experience varied learning environments and immersion in other cultures at one or more of the numerous study-abroad sites NYU maintains on six continents.

© Press Release 2019

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