25 January 2016
New hotels will add 700 rooms to Dubai's upscale and economy segments

Dubai, UAE - AccorHotels, the world's leading hotel operator, today announced the signing of two new management agreements with Hasabi Real Estate, a subsidiary of Al Otaiba Group, for the development of an upscale hotel and serviced apartments 'Majlis Grand Mercure Hotel & Residences Al Garhoud' and an economy lifestyle hotel 'ibis Styles Al Garhoud' in Dubai, the United Arab Emirates (UAE). Both properties are expected to open in 2018.

Jean-Jacques Dessors, Chief Executive Officer of AccorHotels Mediterranean, Middle-East and Africa (MMEA), said: "It is a privilege for us to partner with Hasabi Real Estate of Al Otaiba Group, one of the most successful and highly respected family businesses in the UAE. I am certain that with our partners' vast experience in the local real estate market we will create a truly differentiated offering for Dubai visitors, whether they choose an upscale or economy stay."

Majlis Grand Mercure Hotel & Residences Al Garhoud and ibis Styles Al Garhoud will be developed within the commercial and residential district of Al Garhoud in Dubai. The two properties will form a cluster located within 350 meters of GGICO metro station, providing guests with convenient access to many parts of the city, from Downtown Dubai to Dubai International Airport.

Majlis Grand Mercure Hotel & Residences Al Garhoud will offer 250 upscale hotel rooms and 100 upscale serviced apartments. The property will also include an all-day dining restaurant, a specialty cuisine restaurant, a lounge and a lobby café, in addition to a number of meeting rooms. Guests will also be able to enjoy the hotel's swimming pool and health club and spa. At the adjoining ibis Styles Al Garhoud, 350 keys will be available. The economy hotel will encompass an all-day dining restaurant, a lobby café, and meeting facilities. 

Olivier Granet, Managing Director & Chief Operating Officer of AccorHotels Middle East, commented: "With growing competition in Dubai's hospitality market it is no longer sufficient to offer quality products and good service, it is now crucial for us introduce new hotels that stand out, hotels that offer a unique design and a strong personality. The Majlis Grand Mercure Hotel & Residences Al Garhoud represents an authentic Arabic experience while the ibis Styles Al Garhoud is characterized by its trendy and colorful settings. These unique features will allow these properties to stand out and perform well."

The Majlis Grand Mercure brand is specifically catered to guests of the region seeking a world-class hospitality service delivered with an Arabic touch. The hotels' décor, services and overall ambiance are all set up to provide an authentic reflection of the local culture. ibis Styles hotels are similarly individually designed with a trendy and colorful style. Their aim is to combine excellent value with the highest level of comfort, based on the three complementary principles of being modern, simple and focused on well-being.  

AccorHotels currently operates over 70 hotels in the Middle East, encompassing close to 18,000 rooms across the luxury to economy segments. The Group has another 55 hotels under development in the region, bringing an additional 15,000 rooms to the Middle East.

ABOUT ACCORHOTELS MIDDLE EAST
AccorHotels Middle East is one of the fastest growing hospitality groups in the Middle East. Currently, the Group's regional portfolio includes a total of 71 operational hotels representing close to 18,000 rooms in ten countries. Among the existing global brands ranging from Sofitel, Pullman, Novotel, Mercure and ibis, new brands such as Adagio and ibis Styles are emerging as strong players in the region. With over 25 years of regional experience, AccorHotels Middle East was the first to establish a training academy. Dubbed as Tamheed - AccorHotels Académie Middle East, the training facility is dedicated to educating and preparing associates at all levels and ensuring optimal career development.

ABOUT ACCORHOTELS
AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome.

Over 180,000 women and men in 3,800 AccorHotels establishments look after thousands of guests every day in 92 countries.

AccorHotels is the world's leading hotel operator and offers its customers, partners and employees:

-       Its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);

-       A large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel,

Pullman, MGallery by Sofitel, Grand Mercure, The Sebel), midscale (Novotel, Mercure, Mama Shelter,

Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;

-       A powerful marketplace and loyalty program: Le Club AccorHotels 

-       Almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.

Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)

Press contact:
Grace Chaoui
Finsbury +971 55 632 9593 grace.chaoui@finsbury.com 

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© Press Release 2016