This January UK based franchise consultancy firm Platinum Wave will be in Dubai to meet with several interested parties wishing to discuss a range of master franchise and area developer franchise opportunities throughout the region and other key markets.
The British Franchise Association accredited consultancy works with many leading UK brands including Baguette Express, NIC Services Group, Razzamatazz Theatre Schools and many others specialising in sectors such as retail, sports and leisure, food, professional services, beauty, home improvement and popular children's activities, all of whom are looking to expand their operations in key international markets.
Earlier this year Platinum Wave brought leading UK 'Food on the Go' brand Baguette Express, to the middle east after the sale of its UAE master franchise to Dubai based Galaxy Food Concepts (GFC). GFC is part of the Eros Group which is a leading distributor for consumer electronics and mobility solutions in the United Arab Emirates. GFC was created in 2012 to bring quick service food brands to the UAE that meet the demands of a young and mobile generation. The first Baguette Express outlets have now opened in Dubai.
Platinum Wave is very pleased to have guided GFC through the entire start-up process. With plans to open multiple company owned outlets over the coming months, GFC will also sub-franchise the concept to interested parties in the UAE.
"We are very happy to partner with and introduce the Baguette Express concept in the Middle East," says Mr Babani, CEO, Galaxy Foods Concepts.
He added: "The Baguette Express team has been very professional and has worked closely and guided us which has been a tremendous help given that this was our first foray in the quick service food business. We look forward to expanding this brand in the United Arab Emirates and giving the diverse cosmopolitan people of UAE a taste of the Baguette Express experience."
Suzie McCafferty, managing director of Platinum Wave, said: "The Baguette Express implementation in Dubai has been very successful and we want to replicate this with other strong partners across the world.
The Middle East market is very exciting at the moment and we are also looking for international business partners to build and grow franchise networks throughout the region for a number of our other clients over a broad range of sectors. I will be based in Dubai for two weeks in January and I will be happy to have discussions with anyone who feels they have the ability and ambition to run a country or regional franchise for Baguette Express or any of the other brands we represent in the sectors I have mentioned. Key countries of interest include India, UAE, GCC and other parts of Asia, Canada, Australia, New Zealand, South Africa and across the whole of Europe."
For further information please email suzie@platinumwave.co.uk or call +44(0) 131 664 1218 or +44(0) 7793 054 233.
About Platinum Wave
Platinum Wave is an independent BFA accredited franchise consultancy. Suzie McCafferty is regarded as one of the UK's foremost franchising experts having worked in the sector for over 14 years having successfully built her own international franchising networks and establishing multi-million pound companies through franchising in countries such as the UK, Europe, the Middle East and even the Caribbean. Suzie now specialises in helping other businesses to grow and develop their businesses through successful and sustainable franchising and franchisee recruitment on an international scale.
As a finalist in Young Entrepreneur of the Year Awards 2006 and 2011, Suzie is an Affiliate member of the British Franchise Association and was Chairperson for the Scottish Franchise Forum, part of the British Franchise Association, in 2009 and 2010.
© Press Release 2014
