Dubai, UAE, June 1, 2010: Deira City Centre in cooperation with Dubai Health Authority and the World Heart Federation is putting its weight behind heart health with the Go Red for Women campaign - an awareness drive designed to educate women on the threat of cardiovascular disease.
Each year over 8.6 million women globally die of heart disease and stroke - more than the total number of women who die from all cancers, tuberculosis, HIV/AIDS and malaria combined. And yet, most heart diseases and strokes are preventable.
Go Red for Women is an international awareness campaign dedicated to the prevention, diagnosis and control of cardiovascular diseases in women. As part of the world-wide initiatives, Deira City Centre has joined the campaign to improve women's knowledge of the risk of heart disease and stroke in this country.
The mall has developed a partnership with Dubai Health Authority and the World Heart Federation and has launched the Go Red for Women campaign at Deira City Centre this week and will be hosting a free testing facility whereby all women shoppers at the mall can undergo free BMI, blood pressure and cholesterol testing, including nutrition consultations on June 4th and 5th at the mall's Centre Stage. Numerous other activities are planned to be held throughout the year to continue the awareness drive.
Fuad Al Najjar, Vice President of Deira City Centre said, "The Go Red for Women campaign began in America in 2004 and Deira City Centre is proud to be involved in such an important and socially-relevant initiative. We hope that the activities at Deira City Centre will help women understand more about this serious health issue."
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About Deira City Centre:
Deira City Centre is one of the flagship shopping, leisure and entertainment centres within the Majid Al Futtaim Properties portfolio. A multi-faceted complex, it has over 370 stores and attracts over 20 million visitors a year, making it one of Dubai's top attractions.
Deira City Centre is home to 120 fashion outlets and prides itself as featuring mid-market popular fashion with well-known retailers such as Zara, Debenhams, New Look, H&M, Gap, Woolworths and Splash.
The Centre has a wide variety of retailers, including its anchor stores Carrefour, Virgin Megastore, Paris Gallery, Sun & Sand Sports, Magrudy's and the newly opened Iconic. In addition to offering a great shopping experience, the Centre features City Centre Hotel and Residence; CineStar, an 11-screen multiplex cinema, Magic Planet family entertainment centre, Bowling City, a Textile Court, a specialized Jewellery Court, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a host of electronic stores on the ground floor that all add to the overall atmosphere.
For more information, please contact:
Eisha Anand
Polaris Public Relations
P. O. Box 32838, Dubai, UAE
Tel: +9714-3415555 / Fax: +9714-3415588
Email: e.anand@polaris-me.com
© Press Release 2010
