GSK's consumer first approach takes center stage as sensitivity brand continues to lead the category

Abu Dhabi, UAE; March 4, 2014

Capitalizing on a firm commitment to scientific innovation and the delivery of value added products, GSK Consumer Healthcare, Middle East, took home the toothpaste product of the year at the 2014 Gulf Awards, for its Sensodyne Complete Protection brand.

This is the second year running that Sensodyne has received the award, cementing its position as the toothpaste consumer product of choice. Offering a mixture of sensitivity relief as well as a comprehensive paste solution, Complete Protection offers seven specially designed benefits, all derived through advanced scientific research.

Wael Kaskas, Marketing Director, GSK Consumer Healthcare, Middle East, said: "I cannot possibly overstate how important this award is. Our consumers are our most important stakeholders, and ensuring that they receive the best possible products is central to our broader Consumer First approach. It really is about providing a reliable and consistent product, earning the trust of our consumers through our dedication to our brands and the science behind them."

The Product of the Year is a prestigious award that rewards innovation in the FMCG sector through an independent consumer survey.

"Part of our goal is to work to redefine the sector, offering a unique approach through a truly FMCH [Fast Moving Consumer Health] business," continued Wael. "Finding the right balance and being able to offer products of advanced scientific value, within the framework of a consumer focused business, is what is allowing us to better reach our consumers."

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About GSK:
GSK - one of the world's leading research-based pharmaceutical and healthcare companies - is committed to improving the quality of human life by enabling people to do more, feel better and live longer.  For further information please visit www.gsk.com.

For more information about GSK Middle East, please contact:
Rana Fawaz I Senior Communications Executive
LeoComm
D: +971 4 367 61 70
M: +971 55 123 0250
E: rana.fawaz@leocommpr.com

© Press Release 2014