Dubai - 26th of November 2013

ShiftIN Partners held 'A Strategy Morning' with management guru Jeroen De Flander, last Wednesday 20th of November 2013 at the Dubai Marina Yacht Club.  Jeroen De Flander is an international Strategy Execution expert, author of the best seller 'Strategy Execution Heroes' and the newly launched "The Execution Shortcut".

Jereon De Flander shared his insight to an interactive audience from organizations of the public and private sectors, where he highlighted why some strategies take the hidden path to success while other's never make it to the finish line.

De Flander revealed that Strategy is clear choice about who and how you serve your audience emphasizing that often the initial idea gets lost on the way since 80% of companies misjudge the effectiveness of their strategic communication. De Flander adds "Villains that stand in the way of strategy execution are many, from the Curse of Knowledge to the CO2mplexity". Jereon highlighted the importance of initiative management by stating that half of strategic initiatives are poorly staffed and 92% of managers are unhappy with resource allocation, which reflects on companies overall performance. Data and figures presented by Jeroen were gathered through the Strategy Execution Barometer, the largest Strategy Execution survey in the world, which has surveyed more than 1700 organization, having a large share of Fortune 500.

De Flander emphasized during the session the importance of Strategy communication and change management, and he mentioned that successful strategies found an answer to 3 crucial questions: "how do I make others care about my idea?; how do I trigger the right emotions with my idea? And how can I increase commitment?".  Jeroen refers to this as reaching out to heads, hearts and minds in order to ensure effective strategy execution.

Carlos Guevara, Partner of ShiftIN Partners added during the session "That visual communication of your strategy has become a key attribute of a successful strategy execution" and was reflected by a real life example whereby a graphical representation of Jereon' s session was demonstrated by Engage ME. Furthermore, Pedro Pereira VP of Corporater added that, in addition, a key success factor of a sustainable strategy is to instil a performance management culture, and today it's readily available thanks to outstanding Enterprise Performance Management solutions available on the market, which are able to manage metrics, scorecards, dashboards, initiatives, plans and all other tools needed to excel in the strategy implementation.

-Ends-

© Press Release 2013