Company to be Part of Massive Dubai Internet City Pavilion

Dubai: 21 August, 2007 - 3M, the diversified technology company, will exhibit advanced digital technology solutions for the sign and graphics industry at GITEX Technology Week 2007, the premier event for technology trade in the Middle East.

3M will participate at GITEX Technology Week, under the umbrella of Dubai Internet City, one of the largest managed ICT free zones in the world. The event will be held from 8-12 September at the Dubai International Convention and Exhibition Centre.

The products to be displayed at the 3M stand (No 17) include Vikuiti Rear Projection film from 3M and 3M Digital Signage Software Solution, a dynamic, flexible alternative to traditional static signage in a wide range of markets including retail, finance and banking, public sector, travel, healthcare and public transport.

Ashish Goel, Marketing Specialist, 3M Optical Systems Division, Middle East, said: "Vikuiti Rear Projection Film is a highly versatile, self-adhesive film  designed to transform any window or glass panel into a vibrant branding and promotions tool by enabling video, static images and dynamic messaging to be projected directly onto its surface.

"The innovative product addresses the poor visibility and reflection challenges of traditional on-glass or in-window digital signage implementations, excelling in bright artificial or natural light environments."

"While Vikuiti Rear Projection film can be cut to new and interesting shapes and sizes, including company logos and brands, it makes it ideal for shop fronts with narrow pavements so that images can be easily read from long distances and at all angles," Ashish added.

3M Digital Signage Software
3M's advanced content and network management software gives organisations central control of their marketing content delivery, with the ability to change or update messages dynamically, and even to deliver different messages at different times of day to address the changing audience profile. The software is compatible with popular multimedia file formats and offers the ability to divide screens into multiple content 'zones' as well as the easy incorporation of live data feeds such as weather or news reports.

3M Company with a worldwide presence in more than 200 countries has its regional headquarters at Dubai Internet City, home to more than 1,000 leading global ICT companies.

3M and Vikuiti are registered trade marks of 3M.

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About 3M
3M is a $22.9 billion diversified technology company, creating innovative products that help make the world smarter, faster, healthier and safer. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

3M has pioneered innovation since 1902 and, today, invests more than $1.5 billion a year in R&D. It has applied its expertise in RFID technology to deliver biometric passports; it is using its understanding of the healthcare industry to provide hospitals with infection prevention solutions; and its digital signage offerings are set to revolutionise the way businesses communicate with their customers, their employees and the general public.

3M employs 75,000 people worldwide to deliver more than 55,000 products to customers in some 200 countries. Its diverse technologies touch nearly every aspect of modern life, serving markets such as consumer and office, display and graphics, electronics and communications, safety, security and protection services, healthcare, industrial and transportation.

For more information please contact:
3M
Tel: +971 (4) 3670777
Email: digitalsignage.gulf@mmm.com
Email: Vikuiti.gulf@mmm.com
Website: http://www.3mdigitalsignage.com or www.3m.com/uk/vikuiti.

Angelina Wong
Senior Account Executive
JiWiN Public Relations
Tel: + 971 4 369 2834
Mobile: 050 857 4357
Email: Angelina.wong@jiwin.ae

© Press Release 2007