KSA Dairy Products Leader Enters UAE Market With 100% Natural & Fresh Products

Dubai: September 20, 2004 - Kids will be entranced at the sheer spectacle of Al Safi Danone's (ASD) Dubai Creek Park event next week, with a massive Fun and Health Bonanza marking the official UAE launch of its delicious dairy products. Fabulous prizes, including a family package to Euro-Disney, are on offer as Saudi Arabia's number one fresh dairy products company ensures a family day to remember from 4.30pm to 8pm, Thursday, September 30 at Dubai Creek Park entrance to families is free.

ASD's distinctive smile of good health is taking a central role on the day, with 10,000 red balloons making up a buoyant 15 m-wide smile. One of the evening's highlights will be the release of the ASD balloon-smile over the park, but the action won't stop there. Jugglers, clowns and stilt walkers will roam between action-packed fun stations with games, slides, prince castle, sand art, face painting, clay painting, trampolines, henna painting and much more.

As well as live entertainment, there will be prizes up for grabs including a 53 inch TV, home-theatre systems and the top prize being a Euro-Disney trip for a family of five for 5 nights. Kids won't want to miss talking to ASD's dinosaur, Danino, who will be hosting the evening. He is named after ASD's range of dairy meals that has three times more milk than yoghurt, enriched with calcium, protein and vitamins.

Alongside the fun, ASD is also highlighting children's health. The company is dedicated to the principle of 100% natural and totally fresh ingredients in its large range of dairy food products, and will have its nutritionist at the Fun & Health Bonanza to answer parents' nutritional queries for their little ones. ASD produces Activia, a unique laban with special 'bifidus essensis' culture that helps regulate the digestive system, as well as Actimel, a 100% dairy drink with L.Casei defense culture clinically tested and helps strengthen the body's natural defenses.

Also on offer is free-tasting for both kids and adults, with ASD's yummy range of products such as cream desserts, including toffee and crme caramel, Danao Juice Milk, Safio flavoured milk, Al Safi milk, yoghurt and much more.

Children will go home replete and content with ASD goodie bags packed with gifts from Danino and his company.

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About Al Safi Danone
Al Safi-Danone is a joint venture between Al Safi Dairy, 100% owned by Al Faisaliah Group of Saudi Arabia, and Groupe Danone of France. This strategic alliance brings together the largest integrated dairy farm in the world (7,500 hectares and 32,000 cows) with the leading global fresh dairy products company. We combine local heritage and international expertise to provide consumers with innovative and nutritious dairy products.

Internationally, Danone is the number one fresh dairy company, in the world, while Al Safi-Danone is the number one fresh dairy products company in Saudi Arabia. This market leadership is driven by Innovative products such as Danao, Danette, Danino and Actimel. Our processing and packaging plant in Saudi Arabia is one of the biggest dairy factories worldwide, supported by the Kingdom's largest delivery fleet of over 500 refrigerated vehicles, which service 27,000 retail outlets daily through 26 regional distribution centers.

In partnership with Al Safi Dairy Farm, we manage all aspects of the production cycle, from crop growing and milking through to marketing and distribution. This helps ensure that the milk and fresh dairy products we produce today are on your table tomorrow morning.

For further information contact
Melanie Fernandes,
Promoseven Weber Shandwick,
PO Box 50197,
Dubai,
United Arab Emirates.
Tel: +971 4 3210077;
Fax: +971 4 3211711

© Press Release 2004