08 April 2013
MUSCAT -- In 2003, a small agency with big ambitions set out to take the Oman's marketing and communications sector by storm. Ten years later, that same company is acknowledged as the leading integrated communications group in Oman. Now fielding a team of over 60 professionals from Oman and beyond, Zeenah Group is celebrating a decade of growth and success. To show thanks to the loyalty and support from many of the country's leading brands, Zeenah Group celebrated this milestone by hosting clients, partners, stakeholders and staff to an evening of celebration and entertainment at the Shangri-La Amphitheatre.

Commenting on the celebration, Mohammad al Farei, Managing Director of Zeenah Group said, "Milestones are an essential step for every company to both celebrate and inspire, and to pause and reflect on what has been achieved and what challenges lie ahead. I'm extremely proud of all that Zeenah Group has accomplished in such a short period of time. It is an honour for me to thank all our clients for their continuing loyalty and our dedicated team for their creative work."

"Today marks a very proud moment for Zeenah Group and this has only been made possible due to the vision, guidance and support we've received from our Chairman Mohammad al Zubair. This is an exciting time at Zeenah with so much on the horizon, both near and far and we will continue to expand our offerings in our second decade to continue to produce disruptive brand ideas that create growth for our clients, both locally and internationally."

Mohammad al Farei added that the company has, since its inception, strongly focused on the recruitment and training of local Omani talent in the industry and is proud to boast a 45% rate of Omanis employed. In addition, Zeenah Group is looking to foster closer relations with higher education institutions to introduce talented young Omanis into the media and communications sector.

Commenting on the important partnerships forged, Mohammad al Farei said, "The combination of Zeenah Group's abilities to create impact and the emerging stature of Oman on the world stage has made us a worthy partner and enabled Zeenah to affiliate with the world's leading advertising agency TBWA. Similarly, Zeenah PR has aligned with the public relations giant Ketchum and we are fortunate to partner closely with OMD and S&G for other specialist aspects of our business. Most recently, I am proud to say that ZEENAH has entered into a partnership with UK based Creative Action Design, to provide world leading branded environments and exhibition concepts in the Sultanate of Oman."

Zeenah Group is Oman's leading integrated communications consultancy, offering full services across the fields of media, advertising, digital and social media, PR, events and publishing. The Group comprises of six separate entities operating as individual companies; TBWA/Zeenah, Zeenah Events, Zeenah Media, Zeenah PR, BAZ Publishing and the Photocentre chain of retail stores..

Zeenah Group continues to be the leading integrated communications company in Oman. Since its founding in 2003, it has grown to employ over 60 staff working for major Omani and international clients, including Audi, Ministry of Tourism, Ministry of Health, Oman Air, Public Authority for Radio and Television, Royal Opera House Muscat, The Research Council, Volkswagen, The Zubair Corporation, Bank Sohar, Muscat Grand Mall, Haya Water, Zubair Automotive Group, Shangri-La's Barr al Jissah Resort & Spa, and many other local and international brands.

Zeenah Group believes that its strength lies in its workforce. Throughout the group companies, the recruitment and training of local Omani talent is given priority and Zeenah Group can now boast a 45 per cent rate of Omanis employed. In addition, Zeenah Group is constantly seeking to foster closer relations with higher education institutions in order to introduce talented young Omanis into the media and communications sector.

© Oman Daily Observer 2013