21 July 2010
Zain Bahrain signed yesterday a marketing agreement with Bahrain Air to deliver information about offers, schedules and new destinations of the carrier.

As part of the agreement, the telecom company would brand the interiors of Bahrain Air fleet, offer its products and services on board flights to its existing customers. New customers could avail the services by signing up and experience the roaming voice and data services "This innovative marketing arrangement is a win-win situation for Zain Bahrain and Bahrain Air," said Emad El Kayali , Zain Bahrain's Marketing Director. He said the agreement would reflect their vision of going to the customer to benefit from the service.

"We are a young airline and this marketing agreement will serve to maximize the potential of both organizations," said Ali Zaman, Bahrain Air's Marketing Manager.

By Senior Business Reporter

© Bahrain Tribune 2010