http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130522:nBw225245a
   Pioneering Middle East mobile communications provider deploys advanced IPeXchange solution to enhance its voice and data infrastructureFRISCO,Texas--(Business Wire)--GENBAND,a leading developer of multimedia and cloud communications solutions,today announced that Zain Group, a pioneer in mobile communications across eightmarkets in the Middle East and North Africa, has selected GENBAND`s SMART EDGEsolutions to support the launch of its IP eXchange (IPX) interconnect andwholesale voice operation. GENBAND`s SMART EDGE solution, consisting of theQUANTiX Q20 Session Border Controller (SBC) and GENView Real-time SessionManager (RSM), will enhance Zain`s ability to offer advanced new multimediaservices across its existing voice and data infrastructure. "GENBAND is helping Zain Group set the foundation to be a major IPX hub operatorin line with our strategy to enrich voice and data offerings to our customers,"said Henri Kassab, Director of Roaming and Wholesale, Zain Group. "Primed withalready significant organic traffic from existing customers and powered byGENBAND`s market-leading session management capabilities, our wholesale voicenetwork will take advantage of our wireless technology leadership and coveragein our countries of operation. GENBAND understands our business challenges andsupplied a technical solution that meets our needs for fast deployment, costeffectiveness and strong service level agreements." The SMART EDGE solution is a key element in Zain Group`s rollout ofcarrier-grade, wholesale voice infrastructure across the Middle East. Theindustry`s most widely deployed interconnect SBC for wholesale and IPX, theQUANTiX Q20 will be installed in multiple locations, providing Zain asimple-to-configure solution that is cost efficient to own and operate. Runningon the geo-redundant QUANTiX Q20s, GENView`s RSM software eases day-to-dayadministration while routing voice sessions to maximize revenue streams. "The Middle East IPX and wholesale market is one of the most vibrant in theworld, and Zain is always at the forefront of innovation and cutting-edgetechnology," said Haitham Shubair, Vice President for the Middle East Region forGENBAND. "With GENBAND`s compelling future-proof offer, Zain`s end-customerswill enjoy enhanced SIP-based IP interconnect voice and multimedia servicesthrough its wholesale network with the highest level of service and highreliability." The project will be supported by GENBAND`s Professional Services team. For more information on GENBAND`s QUANTiX Q20 SBC, please visit:
  http://www.genband.com/products/quantix/session-border-controller/q20.
  For moreinformation on the GENView Real-time Session Manager, please visit:
  http://www.genband.com/products/genview-management/real-time-session-manager.
  About Zain GroupZain is a leading telecommunications operator across the Middle East and NorthAfrica providing mobile voice and data services to over 42.714 million activecustomers as of 31 December, 2012. With a commercial presence in 8 countries,Zain operates in the following countries: Bahrain, Iraq, Jordan, Kuwait, SaudiArabia, Sudan and South Sudan. In Lebanon, the company manages `touch` on behalfof the government. In Morocco, Zain has a 15.5% stake in Wana Telecom, nowbranded `INWI`, through a joint venture. Zain is listed on the Kuwait StockExchange (stock ticker: ZAIN). For more, please email info@zain.com or visit:
  www.zain.com
 
  www.facebook.com/zain
 
  www.twitter.com/zain
 
  www.youtube.com/zain
 About GENBANDGENBAND is a global leader in smart networking solutions from the Core to theEdge to the Experience for service providers and enterprises in over 80countries. The company`s technology improves IP networks by making them morescalable, secure, profitable and efficient. GENBAND`s market-leading technologysupports multimedia voice, data and video sessions and fixed-mobile unifiedcommunications applications that scale on public and private networks. With aflexible, cloud-ready platform, GENBAND`s IMS, edge and application solutionshelp its customers compete effectively by increasing revenues, improvingprofitability, and attracting and retaining customers. To learn more, visit uson the web at 
  www.GENBAND.com.
  GENBAND, the GENBAND logo and icon are trademarks of GENBAND.  GENBANDJoe McGarvey, +1 972-521-5826joe.mcgarvey@genband.comCopyright Business Wire 2013