Friday, Mar 19, 2010
Gulf News
Dubai The winners of the fourth Dubai Lynx Awards, the leading creative advertising competition for the Middle East and North Africa, were revealed on Wednesday night at the awards ceremony which took place at the new Palladium in Dubai Media City.
After judging 1,364 entries the jury awarded 156 Dubai Lynx trophies.
The Media category, according to a press release, was the strongest with 40 winners, followed by Direct and Sales Promotion with 26 and Print and Outdoor with 19 each.
There were 17 trophies presented in the Interactive category, 9 in TV/Cinema, 6 in Integrated and 4 in Radio.
In the new Craft category, there were 16 awards presented — 9 in Print Craft and 7 in Film Craft.
The Media Grand Prix went to Starcom MediaVest Group, Dubai, for Chevrolet's ‘Confessions of Corporate Spies'.
The Print Grand Prix went to Elephant agency, Cairo, for Sima Food Industries' Lika Gum campaign ‘Out of This World'.
Dubai Metro's ‘Abandoned Cars' campaign by Saatchi & Saatchi, Dubai, won this year's Outdoor Grand Prix.
The Direct and Sales Promotion Grand Prix was awarded to Memac Ogilvy & Mather, Dubai, for the entry ‘Dustvertising' for BP Visco Engine Oil.
This year's Interactive Grand Prix went to Memac Ogilvy Label, Tunisia, for SFTP's ‘Boga Cidre' ad.
Leo Burnett, Cairo, won the TV/Cinema Grand Prix for the Melody Entertainment Arabic Films — The Mother of all Foreign Films campaign.
The Integrated Grand Prix went to Elephant (Cairo) for '89 Fans from '89 for Coca-Cola.
Leo Burnett Cairo was awarded the first Dubai Lynx Craft Grand Prix in the TV Craft category again for the ‘Arabic Films - The Mother of all Foreign Films' campaign for Melody Entertainment. There was no Grand Prix awarded in Radio.
Memac Ogilvy & Mather Dubai was honoured as the 2010 Agency of the Year, with second place going to TBWA/Raad Dubai, and third place to JWT Dubai.
Media Agency of the Year was awarded to Starcom MediaVest Group, Dubai, for the second year. Runners up were OMD Dubai, and third place went to Leo Burnett Beirut.
New for 2010 was Network of the Year, which went to JWT. Memac Ogilvy & Mather was awarded second place, and Y&R was third.
The winners of the Young Creatives competitions were also revealed during the ceremony with the team from Leo Burnett Dubai winning the Print competition, and the team from Starcom MediaVest Group Dubai winning the Media competition.
winners
Advertiser of the Year: STC (Saudi Telecom)
The prestigious Dubai Lynx Advertiser of the Year Award is presented to advertisers in the MENA region who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies. This year Saudi Telecom will be honoured with this award at the Dubai Lynx Awards ceremony on March 17.
Advertising Person of the Year: Ramzi Raad
Ramzi Raad, Chairman and CEO, TBWA\RAAD Middle East, a pioneer and key figure in the Middle Eastern and North African advertising industry for nearly four decades, will collect the prestigious 2010 Dubai Lynx Advertising Person of the Year Award.
Media Agency of the Year
The Media Agency of the Year Award is given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party.
1. Starcom Mediavest Group, Dubai
2. OMD, Dubai
3. Leo Burnett, Beirut
Agency of the Year
The Agency of the Year Award is given to the agency that obtains the highest score for its entries in the TV/Cinema, Print, Outdoor and Radio, Direct & Sales Promotion, Interactive, Integrated and Craft sections.
1. Memac Ogilvy & Mather, Dubai
2. TBWA\Raad, Dubai
3. JWT, Dubai
Staff Report
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