16 July 2012
KUWAIT: United Real Estate Company (URC), one of Kuwait's leading real estate companies, has announced that it has signed an agreement with City Cinema, one of Oman's leading cinema operating companies, to start the fit out and management of the major cinema complex within Salalah Gardens Mall in Salalah, URC's latest flagship project in Oman.

This agreement will provide Salalah Gardens Mall with a state-of-the-art 3-screen multiplex facility, offering a wide variety of entertainment to shoppers and families visiting the mall when it opens later this year.  The mall features a high street retail area, food court, casual dining, cafes, traditional souq, and hypermarket.  URC is the leasing and marketing agent for the project and has leased to well-renowned brands including international names such as Carrefour, Nestle Tollhouse, The Body Shop, in addition to brands by Jamjoom Group.

Commenting on the agreement, Ali Hassan Moosa, General Manager of URC Oman, a fully owned subsidiary of United Real Estate Company said, "Our agreement with City Cinema allows Salalah Gardens Mall to provide the very best and latest in family entertainment.  Our vision for Salalah Gardens Mall is the creation of an exceptional entertainment and shopping experience all under one roof, for families and tourists alike."

Aqeel Jawad Sultan from City Cinema said, "We welcome the opportunity to work with URC on this exciting new venue, the landmark entertainment center in Salalah, when it opens at year end.  Cinema, as a leisure activity, is growing rapidly in Oman and this new 3-screen multiplex, with a seating capacity of 600 people, will provide Salalah Gardens Mall visitors with a wide selection of film entertainment. The opening of City Cinema in Salalah Gardens Mall, will fulfill the long felt need of the patrons in the City of Salalah and its neighborhood."

Renimah Ali Al-Mattar, Executive Vice President of United Real Estate Company (URC) said, " Salalah Gardens Mall is an important project for URC because we believe in the growth of the Omani market, specifically in the commercial and hospitality real estate sectors.  URC is directly responsible for the leasing activities of Salalah Gardens Mall and has carefully selected the appropriate tenant mix that caters to the retail market in Salalah."

Salalah Gardens Mall is a development by United Real Estate Company.  It is the first combined mall and residence complex to be constructed in Oman's second largest city, Salalah.  Due to open in late 2012, the mall will include 168 serviced apartments ranging from studio, one bedroom, two bedroom, to three bedroom apartments. Branded as Salalah Mall Residences, the hotel will be operated by Safir International Hotel Management Company, an affiliate of URC Kuwait. The project's design is based on traditional Omani architecture with modern facilities, built on a 65,367 sq.m. plot with a total built up area of 86,074 sq.m.

City Cinema is solely owned by Oman Arab Cinema Company LLC, part of the Jawad Sultan Group of Companies. City Cinema has more than four decades of experience as Oman's premier cinema operating company with 15 screens in 5 different locations viz. Muscat, Sohar, Sur.

© Kuwait Times 2012