07 July 2005
Dubai - LG Electronics recently announced the latest television purchasing trends, based on a market analysis conducted by the International Data Corporation (IDC).
According to the survey, consumers are excited about purchasing large and new high definition TVs (HD TVs) and are willing to spend significant amount of money, even though they are confused by terminologies and choices.
The ideal consumer choice is a 42" HD flat TV from a major consumer electronic vendor in a familiar retail environment. Plasma displays scored over LCD TVs, projection TVs and traditional tube TVs - 38 per cent voted for plasma TVs while 36 per cent preferred LCD TVs.
Consumers preferred to buy television sets in consumer electronic stores (55 per cent) compared to warehouse stores (11per cent) and online retailers (7 per cent ).
The web-based survey was held among 1,200 consumers in the US inclined to buying a TV in the near future, with an average income of $110,000 a year. The average age of respondents was 47 years.
C H Lee, president, LG Electronics Gulf FZE, said: " High-definition is being heralded as the biggest thing to happen to the television since colour. HD is a wide screen, high-resolution format that has five times more information on the screen than conventional television. Size is everything in televisions - consumers' focus on large screens and we found the 42-inch screen to be the most sought after. To satisfy market demand, at LG we will focus on manufacturing innovative 42 inch television sets.''
According to the survey, Price ranked second to screen size in influencing purchasing decisions, while aspect ratio was considered least important. Only 62 per cent of the respondents rated aspect ratio to be an influencer in buying television sets.
LG is one of the market leader in the PDP TV segment in 17 countries including the UK, Germany, Spain, Australia, Saudi Arabia, and South Africa. By focusing on strategic linkages between home audio-video, car infotainment and mobile audio-video business, LG aims to rank among the top three global players in the digital display and media segment by 2007.
Dubai - LG Electronics recently announced the latest television purchasing trends, based on a market analysis conducted by the International Data Corporation (IDC).
According to the survey, consumers are excited about purchasing large and new high definition TVs (HD TVs) and are willing to spend significant amount of money, even though they are confused by terminologies and choices.
The ideal consumer choice is a 42" HD flat TV from a major consumer electronic vendor in a familiar retail environment. Plasma displays scored over LCD TVs, projection TVs and traditional tube TVs - 38 per cent voted for plasma TVs while 36 per cent preferred LCD TVs.
Consumers preferred to buy television sets in consumer electronic stores (55 per cent) compared to warehouse stores (11per cent) and online retailers (7 per cent ).
The web-based survey was held among 1,200 consumers in the US inclined to buying a TV in the near future, with an average income of $110,000 a year. The average age of respondents was 47 years.
C H Lee, president, LG Electronics Gulf FZE, said: " High-definition is being heralded as the biggest thing to happen to the television since colour. HD is a wide screen, high-resolution format that has five times more information on the screen than conventional television. Size is everything in televisions - consumers' focus on large screens and we found the 42-inch screen to be the most sought after. To satisfy market demand, at LG we will focus on manufacturing innovative 42 inch television sets.''
According to the survey, Price ranked second to screen size in influencing purchasing decisions, while aspect ratio was considered least important. Only 62 per cent of the respondents rated aspect ratio to be an influencer in buying television sets.
LG is one of the market leader in the PDP TV segment in 17 countries including the UK, Germany, Spain, Australia, Saudi Arabia, and South Africa. By focusing on strategic linkages between home audio-video, car infotainment and mobile audio-video business, LG aims to rank among the top three global players in the digital display and media segment by 2007.
© Khaleej Times 2005
