RIYADH, 5 February 2006 -- The Saudi British Bank (SABB) has announced its intention to come out with a new logo, which reflects the bank's future vision to enhance its role in the Saudi banking sector.
Sulaiman Al-Hamdan, deputy managing director, said the new logo implies an innovative and advanced concept, which the bank seeks to adopt. It also relies on the international experience SABB has acquired over the past years in the banking field for serving the local community. Another objective is to prepare for the challenges of the 21st century which entail dramatic changes and developments requiring the bank to provide tailored solutions to meet the expectations of its customers.
He said "the new logo will further enable SABB to continue its commitment to the new concepts which have been adopted by the bank, and which are based on the provision of unique customer services as well as making available to them the latest international banking services to meet their expectations while maintaining excellent performance in terms of community commitment and social responsibility."
As for the reasons that prompted SABB to redesign its logo, Al-Hamdan stated that the basis of successful operation requires periodic review and assessment of the plans and visions in place to cope with the new developments for maintaining progress.
He added: "We hope that these measures would contribute to creating a harmonious working environment that would enable us to realize our customers' expectations in line with the highest standards. This does not mean that we shall give up or dilute our commitment to past strategies for which we have retained the confidence of our customers and reached very high levels of growth."
By Javid Hassan
© Arab News 2006
