Egypt: Swvl pens deal with klax ads to increase drivers' income

Reuters Images/Mohamed Abd El Ghany

The partnership contract with Swvl guarantees full coverage of Greater Cairo and many other governorates

Staff Writer, Mubasher

January 10, 2023

PHOTO

Cairo – Egypt’s klax ads platform inked a strategic partnership contract with Swvl, a global provider of transformative tech-enabled mass transit solutions, to broadcast advertisements by Swvl cars participating in the application to increase drivers’ income.

The partnership contract with Swvl guarantees full coverage of Greater Cairo and many other governorates, according to a statement.

The klax ads platform will provide advertising content for each region by using car cassettes and targeting taxi passengers and different means of transport by leveraging advanced digital solutions.

The partnership came with the benefit of both parties from the advanced technology methods they use, which depend on sharing revenues with success partners.

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