Is it a bird? Is it a plane? Is it a super-hero? No, it's a... cleaner?
In the tough competition of today's business world, firms have to find a way to stand out and one cleaning company has come up with an innovative marketing tool superheroes to shine up the outside of your building.
The abseiling, or rappelling, firm "inspects, fixes and cleans building facades from the top down", and if you'd like to draw attention to your business at the same time, they'll do it in Spiderman costumes.
A Spiderman cleaner was sent to save the day recently at The Walk at Jumeirah Beach Residence, preparing the new Movenpick Hotel for its opening earlier this month.
As well as making sure the outside of the building looked great, and drawing attention to the new opening, the company also protects the structure, as climbing cleaners make less of an impact than machinery, Spider-Style's managing director said.
"A big plus for employing Spider-Style's services is our sparing use of machinery - which helps to preserve the integrity of sensitive building facades - yet our approach intensifies surface contact for superior cleaning," said Mazen Harake.
Spider-Style has also cleaned buildings in superhero mode in Qatar, its other Gulf location, but the costumes are not part of every cleaning job, Harake told 7DAYS.
"What we did for Movenpick was a special two-hour stunt for their opening - we did the cleaning first," he said.
"If you want Spiderman at home, that would cost more!"
© 7Days 2010
