MUSCAT -- Siblou, one of the leading international seafood brands, was recently launched in the Omani retail market through its exclusive agent in Oman, Assarain Food Products LLC. Since its beginnings in 1996, Siblou has grown to offer a diversified product range that provides the seafood market with quality products and exceptional service tailored to every customer's needs.
Seafood is a vulnerable commodity. Consequently, customers need reliable service and consistent quality from suppliers. So far, Siblou has been able to meet these requirements by using the best raw material from prime fishing areas around the globe. With time and effort, Siblou has gathered a family of international suppliers scattered over the five continents with the common commitment to deliver superior, quality products. Most of the facilities involved are EU approved and supported by HACCP in order to guarantee consistency in quality.
Today, Siblou embraces more than 70 frozen, chilled and canned seafood items, produced in 15 different countries. It has launched a wide variety of seafood in Oman -- fish fillets, shrimps, seafood cocktails and calamare rings. Seafood snacks like shrimp spring roll, shrimp dumplings and seafood stick rolls which have proven to be extremely popular the world over, have received a very good response in the Oman retail market as well.
"Our first consignment has been sold out already -- the stores have informed us that customers are very happy with these products and we have already received repeat orders from a number of stores," said S V Iyer, Manager -- Assarain Food Products. "We will soon be launching more such exciting products from the Siblou range into the market," he added.
Despite cultural differences, more than 300 million consumers enjoy Siblou products in 21 countries in the Middle East, North Africa and Central Europe. It is leading the seafood retail category in most of the markets it penetrated. Determined to set strong foundations for its global expansion, Siblou has been very selective in choosing its distributors: professional people with reliable resources, well established in their market and already offering a wide portfolio of multinational brands. Assarain Food Products was a natural choice when it came to the Omani retail market. The Siblou range has been stocked at leading hypermarkets in Oman, including Lulu, Carrefour and the Sultan Center.
By Business Reporter
© Oman Daily Observer 2007
