RIYADH, 9 April 2007 -- SABB recently attracted its 100,000th customer for its "Al-Ruwaad Account Package." A ceremony was held at SABB's head office in Riyadh to celebrate the event. SABB's Managing Director John Coverdale and Adel Al-Nasser, deputy managing director, were among those present. Coverdale said that Al-Ruwaad Account Package had nearly doubled its customer base in 2006. "SABB will aim to further improve service quality to SABB's customer base," he said, adding that the package has become more than just a suite of products. It has transformed into a mechanism that meets the needs and expectations of targeted customers.
Eight benefits are now part of Al-Ruwaad Account Package including the newly introduced free remittance service via SABBNET on an initial payment of SR50 fee per beneficiary account. The package is aimed at middle market customers with average balances in current and/or savings accounts that range between SR3,000 and SR100,000. New eligibility criteria for new non-bank customers were introduced this year. These criteria were opening a current/savings account with a minimum total balance of SR10,000 or transferring a minimum monthly salary of SR6,000.
© Arab News 2007
