TO SUPPLY 3G SIM CARDS TO MOBILY
Jeddah: AXALTO has been awarded a contract by Etihad Etisalat Company (Mobily), the second mobile operator in Saudi Arabia, to supply an initial 1 million USIM cards for third-generation high-end services.
The Axalto large capacity USIM features a wide variety of value added applications such as Web browsing, information on demand, infotainment services and automatic handset configuration.
Through this contract, Axalto and Mobily aim to serve the fast-growing Saudi Arabian market by offering advanced 3G services. Cards deliveries started this month.
Since its launch less than one year ago, Mobily has enjoyed very strong growth. In the first three months of operation, Mobily secured 1.2 million subscribers and to date, it has reached the 2.5 million mark. By deploying the Middle East s first high-capacity 3G cards, Mobily is leading technology innovation and is driving the mobile communications industry in the region. Axalto is committed to assisting them in their growth strategy by providing them with a high-end product and ongoing technical support through an experienced local team.
The Axalto cards will allow Mobily to provide their subscribers with interactive access to dynamic content and innovative services tailored to their specific needs. For instance, the Axalto USIM card has been designed to host a customized application that provides users with religious information and reminds them of prayer times, regardless of their location. Furthermore, it automatically mutes the handset at prayer times.
We selected Axalto for their strong regional presence and technological leadership, commented Mr. Khaled M. Khatib, Technical Marketing Manager at Mobily. Also, the well-known reliability of their products was instrumental in the decision process
The Saudi Gazette 2006
