22 September 2008
Samsung remained the top company with 20.4 per cent market share in the Middle East and Africa (MEA) region selling 4.83 million LCD TVs, according to a report by Displaysearch on the LCD TV market share status. Sony came second with 13 per cent of the share, selling 3.069m units, followed by LG with 10 per cent or 2.35m units, Philips with 9.4 per cent or 2.21m units and Sharp with 9.4 per cent or 2.05m units.
Ashraf Sajid, General Manager, AV division, Samsung Gulf Electronics said: "Samsung is doing well in the Middle East and Africa because we have won the trust and hearts of the high-end consumer segment through strong technology and design know-how, luxurious displays, powerful brand image, as well as premium marketing that appeals to local consumers. We will continue to step up the marketing campaign to further strengthen our position as the most powerful leader in the TV market in the region."
According to the Asia-Pacific GfK report, Samsung topped the LCD TV market in terms of units and revenue in most Mea states.
According to the report, Samsung enjoyed a market share by volume of 26.9 per cent in the UAE and 40.8 per cent in Saudi. In MEA LCD TV market, Samsung achieved a phenomenal 163 per cent growth rate during the first half of 2008 to become the top seller with 23.6 per cent market share.
"The Middle East's remarkable economic growth and booming freehold property market have generated unprecedented demand for new consumer electronics products," said Sajid.
"The rapid shift towards digitisation in the audio-video segment means LCD TVs are a must-have for consumers," he said.
Samsung became the first company to capture at least 20 per cent of the market share for LCD TVs. It has led the market for the eighth straight quarter since quarter three in 2006. Sales volume during quarter two this year marked the second biggest after 4.947m during quarter four last year. During the first half alone, the company sold more than nine million units putting itself closer to its annual sales goal of 18m units.
Based on the sales revenue, Samsung recorded $4.6 billion (Dh17bn) or 23.9 per cent of the market surpassing 22.2 per cent of the previous quarter. This gives the company higher than 20 per cent of share in terms of volume and revenue. The sales revenue of $4.6bn is a record amount.
Samsung ranked top in quarter two sales revenue share with 23.9 per cent followed by Sony (17 per cent), LG Electronics (9.6 per cent), Sharp (9.2 per cent) and Philips (8.8 per cent).
Samsung remained the top company with 20.4 per cent market share in the Middle East and Africa (MEA) region selling 4.83 million LCD TVs, according to a report by Displaysearch on the LCD TV market share status. Sony came second with 13 per cent of the share, selling 3.069m units, followed by LG with 10 per cent or 2.35m units, Philips with 9.4 per cent or 2.21m units and Sharp with 9.4 per cent or 2.05m units.
Ashraf Sajid, General Manager, AV division, Samsung Gulf Electronics said: "Samsung is doing well in the Middle East and Africa because we have won the trust and hearts of the high-end consumer segment through strong technology and design know-how, luxurious displays, powerful brand image, as well as premium marketing that appeals to local consumers. We will continue to step up the marketing campaign to further strengthen our position as the most powerful leader in the TV market in the region."
According to the Asia-Pacific GfK report, Samsung topped the LCD TV market in terms of units and revenue in most Mea states.
According to the report, Samsung enjoyed a market share by volume of 26.9 per cent in the UAE and 40.8 per cent in Saudi. In MEA LCD TV market, Samsung achieved a phenomenal 163 per cent growth rate during the first half of 2008 to become the top seller with 23.6 per cent market share.
"The Middle East's remarkable economic growth and booming freehold property market have generated unprecedented demand for new consumer electronics products," said Sajid.
"The rapid shift towards digitisation in the audio-video segment means LCD TVs are a must-have for consumers," he said.
Samsung became the first company to capture at least 20 per cent of the market share for LCD TVs. It has led the market for the eighth straight quarter since quarter three in 2006. Sales volume during quarter two this year marked the second biggest after 4.947m during quarter four last year. During the first half alone, the company sold more than nine million units putting itself closer to its annual sales goal of 18m units.
Based on the sales revenue, Samsung recorded $4.6 billion (Dh17bn) or 23.9 per cent of the market surpassing 22.2 per cent of the previous quarter. This gives the company higher than 20 per cent of share in terms of volume and revenue. The sales revenue of $4.6bn is a record amount.
Samsung ranked top in quarter two sales revenue share with 23.9 per cent followed by Sony (17 per cent), LG Electronics (9.6 per cent), Sharp (9.2 per cent) and Philips (8.8 per cent).
Its performance was a result of the strong sales of the premium Crystal Rose full HD LCD TV that 0.5m units during quarter two.
© Emirates Business 24/7 2008
